Secrets of The Bounce

Do you attract enough visitors to your site, but don’t understand why aren’t you getting more leads? Your visitors can’t become leads if they don’t take the time to stay and look around. One great way to know if they are doing that is to analyze your website’s effectiveness via the visitor bounce rate.
 

8 Vital Lessons from INBOUND15

As a newbie to the INBOUND conference, I wasn't quite sure what to expect. The majority of my clients are not Hubspot users, let alone fanatics, which meant that much of the product-centric content would have little appeal. Coupling that with the fact that I'm far from a newbie to the digital marketing space, (closer to dinosaur) I wasn't sure how much there was to learn, or if what was presented would have relevance in my day-to-day job function.

Five Reasons Why...Every Small Business Needs to Blog

One of the questions I hear regularly from small businesses is why they should bother to blog. Blogging is time-consuming, tedious, and requires regular investment of energy that can be hard to schedule.

So why should you blog? Because you can’t afford not to...

Marketing Your Small Business in the Digital Age

As a small business, deciding which online marketing channels to focus on can be a challenge. This presentation, conducted for the North East Canvas Products Association, discusses the various forms of online marketing available to small business, to help focus efforts to where marketing dollars can have the most impact for the company. This is a shortened version of the full presentation. For the full presentation, please contact me directly.

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