Are “Sticky Notes” Killing Your Marketing?

It’s a great idea to brainstorm your marketing on sticky notes, napkins or other scraps of paper, right? Think again! From time to time we work with clients who have great ideas, but capture them in a haphazard and inconsistent method - sticky notes. Learn why “Sticky Note Marketing” can be more detriment to your business than help.

Now You See Me, The Importance of Directory Listings

While many people understand the term SEO, and the idea behind it that leads to increased website visits, business listing sites, or web directories, can be another useful tool to bring visitors to your website. As a business executive who is dependent on website traffic for optimal growth, it’s critical to understand the difference between these two options, and why your organization should consider both.
 
A DIRECTORY IS NOT AN SEO SERVICE

Visual Social Marketing - Is It Really Important?

Instagram. Pinterest. Snapchat. Facebook. Twitter. No matter which platform you use, social marketing includes images. Everything from photos, illustrations, videos and infographics. There is no doubt that images capture the attention of the audience. Maybe a picture really is worth 1,000 words?
 
Over the last 12-months social media giants, such as Instagram and Facebook have analyzed users and developed their applications with algorithms that highlight and emphasize visual content. What do they know that you should?
 

A Night In The Shark Tank -- Lessons from Daymond John

I recently attended a speaking event at a local college where Daymond John of FUBU and Shark Tank fame gave an inspirational message to the up and coming leaders of our time.
 

Google v. Facebook - Choosing the Right Ad Program For Your Business

Sometimes, it’s all about leads. Whether you’re working for a small business or a non-profit, the challenges of lead generation with a limited budget (and often limited views on advertising) can be intimidating. As a professional digital marketer with more than 20 years of ad buying experience, let me give you my take on where and how to make your online ad buy decisions.

Implementing Your Marketing Strategy

In this three-part series we are exploring the common small business problem of “broken marketing”. In Part 1,  we discussed how to determine if your marketing is broken, and how to recognize the signs and symptoms of a program in need of help. In Part 2, we covered the development of a marketing strategy and a plan that will help to focus your company on success. 
 

Fix Your Marketing With A Strategy

In this three-part series we are exploring the common small business problem of “broken marketing”. In Part 1, we discussed how to determine if your marketing is broken, and how to recognize the signs and symptoms of a program in need of help. 
 
In this article we discuss the development of a marketing strategy and a plan that will help to focus your company on success. 
 
Who should develop the strategy?

Why Your Marketing Is Broken

Does it feel like your marketing is hopelessly broken? How do you even know if it’s broken, or how badly? Are you feeling frustrated with your efforts or lack of progress with your marketing programs?
 
In this three-part series, we will help you determine if your marketing is the source of your business challenges, how to fix your marketing programs, and the best way to find the help you need to create a successful result.
 
Is my marketing broken?

Why Whitespace is Sexy

It might surprise some of my clients to know that I don't have any formal training as a web designer. You see, I'm kind of old in Internet years, and back when I started designing web pages and sites, there were no classes. Or teachers. Or experts. There was barely a commercial Internet in those days, and to access it you usually had to listen to something like this. We didn't have any of the rules or tools we do today to help make websites usable, fun or easy.

What's in a Name? A Lot, if You're a Marketer.

Art and Science of MarketingWhen a small business owner approaches me about marketing their new business, the first place they usually start is the name. "I'm going to start a company and call it X.", they tell me. When I ask how they came up with that name, I get a myriad of explanations... most of which have very little to do with the marketing of their new business.

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