Five Tips for Boosting Email Open Rates

Email is likely the most common form of direct marketing used today, and why not? It’s affordable and effective, that is, IF you can get your audience to open your emails. For many small businesses and nonprofits, it's getting this open that is the most challenging obstacle to a successful campaign.
 

Are “Sticky Notes” Killing Your Marketing?

It’s a great idea to brainstorm your marketing on sticky notes, napkins or other scraps of paper, right? Think again! From time to time we work with clients who have great ideas, but capture them in a haphazard and inconsistent method - sticky notes. Learn why “Sticky Note Marketing” can be more detriment to your business than help.

Why I Like Lavern & Shirley Better Than Lorem & Ipsum

It’s time to see the first layout of your new project. You follow the link and view the page for the first time. It’s beautiful! The photos look great! The layout is handsome. Everything looks in place and appropriate, except…. In place of punchy copy your design team has given you gibberish. The words themselves look good, but reading them tells you nothing! It’s a block of Latin-looking text starting with Lorem Ipsum.
 

8 Vital Lessons from INBOUND15

As a newbie to the INBOUND conference, I wasn't quite sure what to expect. The majority of my clients are not Hubspot users, let alone fanatics, which meant that much of the product-centric content would have little appeal. Coupling that with the fact that I'm far from a newbie to the digital marketing space, (closer to dinosaur) I wasn't sure how much there was to learn, or if what was presented would have relevance in my day-to-day job function.

Why Your Email Marketing Program Doesn't Work

While it's one of the oldest forms of online marketing, (and by oldest, I mean over a decade old)... email marketing is far from dead. In fact, it is one of the most reliable, dependable and effective ways to communicate your message and build brand awareness.

I know, you don't believe me. But I swear I'm not making this up. Recent studies show that 91% of people are willing to get a daily message from a brand that they know via email. Yes, daily. Yes, 91%.

Marketing Your Small Business in the Digital Age

As a small business, deciding which online marketing channels to focus on can be a challenge. This presentation, conducted for the North East Canvas Products Association, discusses the various forms of online marketing available to small business, to help focus efforts to where marketing dollars can have the most impact for the company. This is a shortened version of the full presentation. For the full presentation, please contact me directly.

Marketing Minute with Kevin Willett: Email Marketing

I'm kind of a dinosaur when it comes to online marketing. I've been working in online marketing since the mid-1990's, which has let me live through a lot of the growing pains of the industry.

But even back then, we knew that email marketing was one of the most important aspects to an online marketing plan that a business could work with. Today, all these years later, that hasn't changed. Social networks come and go, but email is here to stay.

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