Implementing Your Marketing Strategy

In this three-part series we are exploring the common small business problem of “broken marketing”. In Part 1,  we discussed how to determine if your marketing is broken, and how to recognize the signs and symptoms of a program in need of help. In Part 2, we covered the development of a marketing strategy and a plan that will help to focus your company on success. 
 

Fix Your Marketing With A Strategy

In this three-part series we are exploring the common small business problem of “broken marketing”. In Part 1, we discussed how to determine if your marketing is broken, and how to recognize the signs and symptoms of a program in need of help. 
 
In this article we discuss the development of a marketing strategy and a plan that will help to focus your company on success. 
 
Who should develop the strategy?

Why Your Marketing Is Broken

Does it feel like your marketing is hopelessly broken? How do you even know if it’s broken, or how badly? Are you feeling frustrated with your efforts or lack of progress with your marketing programs?
 
In this three-part series, we will help you determine if your marketing is the source of your business challenges, how to fix your marketing programs, and the best way to find the help you need to create a successful result.
 
Is my marketing broken?

8 Vital Lessons from INBOUND15

As a newbie to the INBOUND conference, I wasn't quite sure what to expect. The majority of my clients are not Hubspot users, let alone fanatics, which meant that much of the product-centric content would have little appeal. Coupling that with the fact that I'm far from a newbie to the digital marketing space, (closer to dinosaur) I wasn't sure how much there was to learn, or if what was presented would have relevance in my day-to-day job function.

5 Ways to Generate More Quality Leads

No matter how busy you are, if you are in business you know that you need a constant lead generation to keep your business running and growing. But often, especially for those who have been in business for while, methods of lead generation become stale. When leads start to slow down, you enter a 'panic' mode and try to scramble to find a way to acquire fresh leads.

Mastering Your Marketing Funnel in the Social Media Age

Social media has changed the way we sell. Even if you are selling the same products or services you sold 10 years ago, the way you acquire leads, interact with prospects and follow up after a sale has all changed.

What are your Marketing Questions?

What are your marketing questions? I'll answer one every week!

While some of you know me for website design and social media programs, a lot of my day is actually spent answering client questions about marketing. 

I thought it might be helpful if I answered questions in a public forum that would help many people at once, instead of one at a time.

Marketing Minute: Marketing for Sales Professionals

This week, Kevin Willett of New England B2B Networking and the Friends of Kevin networking groups interviewed me to ask his questions about marketing for sales professionals. In the video, Kevin and I discuss challenges that are unique to people who need to use social media to reach out to customers, but whose primary job is sales.

Marketing Question of the Week: Sales Professional Use of Social Media

 Marketing Question of the Week: I understand the power of social media and the need to market myself with it. Currently all I am doing is 'checking in' at some of my appointments locations and posting links for articles pertaining to my industry. How can I, as a sales professional that doesn't offer personal or retail services, utilize social media better to market my business?

Thanks to Chris Burns of ACP Fire & Security for asking this question. 

Marketing Question of the Week: Sales Professional Use of Social Media

Marketing Question of the Week: What is the best way to make follow up contact with a possible client/customer after an initial short information gathering meeting?

This question comes from Jim Silva of Silva Law Office

Jim, your question about following up is a challenging one. I think it is highly dependent upon your industry, whether you sell product or service, and what your relationship is with someone. I can tell you what I do, and maybe that will be a helpful start. 

First, connect socially online. 

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