Now You See Me, The Importance of Directory Listings

While many people understand the term SEO, and the idea behind it that leads to increased website visits, business listing sites, or web directories, can be another useful tool to bring visitors to your website. As a business executive who is dependent on website traffic for optimal growth, it’s critical to understand the difference between these two options, and why your organization should consider both.
 
A DIRECTORY IS NOT AN SEO SERVICE

Secrets of The Bounce

Do you attract enough visitors to your site, but don’t understand why aren’t you getting more leads? Your visitors can’t become leads if they don’t take the time to stay and look around. One great way to know if they are doing that is to analyze your website’s effectiveness via the visitor bounce rate.
 

Google v. Facebook - Choosing the Right Ad Program For Your Business

Sometimes, it’s all about leads. Whether you’re working for a small business or a non-profit, the challenges of lead generation with a limited budget (and often limited views on advertising) can be intimidating. As a professional digital marketer with more than 20 years of ad buying experience, let me give you my take on where and how to make your online ad buy decisions.

It's Time for "The Talk" About Your Website

We've been building websites for a long time. A. Really. Long. Time. Before most people reading this had an AOL account, we were building websites. Since our company started in 2001, that means a lot of businesses and organizations have come to us for their first, second or even third website revisions.

Do You Know the Difference Between SEO and SEM?

I've had a lot of inquiries lately from people asking if I will help them with their site SEO. As a practical matter, mine is not an SEO company.

But all the inquiries make me realize that a lot of people may not really know what the difference is between an online marketing agency (what we do) and an SEO company.

Marketing Your Small Business in the Digital Age

As a small business, deciding which online marketing channels to focus on can be a challenge. This presentation, conducted for the North East Canvas Products Association, discusses the various forms of online marketing available to small business, to help focus efforts to where marketing dollars can have the most impact for the company. This is a shortened version of the full presentation. For the full presentation, please contact me directly.

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