Visual Social Marketing - Is It Really Important?

Instagram. Pinterest. Snapchat. Facebook. Twitter. No matter which platform you use, social marketing includes images. Everything from photos, illustrations, videos and infographics. There is no doubt that images capture the attention of the audience. Maybe a picture really is worth 1,000 words?
 
Over the last 12-months social media giants, such as Instagram and Facebook have analyzed users and developed their applications with algorithms that highlight and emphasize visual content. What do they know that you should?
 

Google v. Facebook - Choosing the Right Ad Program For Your Business

Sometimes, it’s all about leads. Whether you’re working for a small business or a non-profit, the challenges of lead generation with a limited budget (and often limited views on advertising) can be intimidating. As a professional digital marketer with more than 20 years of ad buying experience, let me give you my take on where and how to make your online ad buy decisions.

Magic Bullet or Perfect Storm - What’s Your Digital Marketing Strategy?

When it comes to marketing strategy, most business executives take the same approach they do to the rest of their business - they problem solve. By nature, this problem-solving approach targets the source of the issue. It puts a laser focus on the cause and then works toward a resolution for that specific issue. I like to call this targeted strategy the ‘magic bullet’ - one issue, one solution.
 

Implementing Your Marketing Strategy

In this three-part series we are exploring the common small business problem of “broken marketing”. In Part 1,  we discussed how to determine if your marketing is broken, and how to recognize the signs and symptoms of a program in need of help. In Part 2, we covered the development of a marketing strategy and a plan that will help to focus your company on success. 
 

Fix Your Marketing With A Strategy

In this three-part series we are exploring the common small business problem of “broken marketing”. In Part 1, we discussed how to determine if your marketing is broken, and how to recognize the signs and symptoms of a program in need of help. 
 
In this article we discuss the development of a marketing strategy and a plan that will help to focus your company on success. 
 
Who should develop the strategy?

Why Your Marketing Is Broken

Does it feel like your marketing is hopelessly broken? How do you even know if it’s broken, or how badly? Are you feeling frustrated with your efforts or lack of progress with your marketing programs?
 
In this three-part series, we will help you determine if your marketing is the source of your business challenges, how to fix your marketing programs, and the best way to find the help you need to create a successful result.
 
Is my marketing broken?

8 Vital Lessons from INBOUND15

As a newbie to the INBOUND conference, I wasn't quite sure what to expect. The majority of my clients are not Hubspot users, let alone fanatics, which meant that much of the product-centric content would have little appeal. Coupling that with the fact that I'm far from a newbie to the digital marketing space, (closer to dinosaur) I wasn't sure how much there was to learn, or if what was presented would have relevance in my day-to-day job function.

Your Website: The Cornerstone of Your Social Media Campaign

When I work with small business social media campaigns, I’m often surprised to hear that the manager or owner has such clear focus of what they want to achieve from a social standpoint, but has little concern with their website in the overall plan. It seems that while many small businesses undoubtedly understand the need for social to reach out to their audience, they don’t realize that their website is one of the main tools used in creating an effective social campaign.

Where You Can Find the Best Content to Share on Social Media

Almost weekly I'm asked by a client or follower where the best place to find information to post on social sites can be found.

While some of this varies according to your social media strategy (e.g. are you trying to promote products, entertain, provide news or offer customer service via your social channel?), there are three places where I am confident you can always find great content to post:

1.  Your Website

Facebook & Google+ for Small Business

How should a small business use Facebook and Google+? This presentation I gave for the Greater Salem Chamber of Commerce and Windham NH Community Development Department discussed my preferred marketing strategies for small business and professionals using these networks. While these are general strategy guidelines, and I would advise any business or professional to seek individual guidance, they are a good starting point for someone planning their intial online strategy.

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