Is It Time For Your Website’s 10,000 Mile Tune Up?

If you are like me, your car is one of the most used and needed tools for your life and work. It provides access to the world, allows mobility and freedom, provides connections and keeps your routine running smoothly. Knowing its value, you will maintain it, keep it fueled and relay its value to others. 
 
But do you think of your website as a similar tool?
 

Secrets of The Bounce

Do you attract enough visitors to your site, but don’t understand why aren’t you getting more leads? Your visitors can’t become leads if they don’t take the time to stay and look around. One great way to know if they are doing that is to analyze your website’s effectiveness via the visitor bounce rate.
 

Why I Like Lavern & Shirley Better Than Lorem & Ipsum

It’s time to see the first layout of your new project. You follow the link and view the page for the first time. It’s beautiful! The photos look great! The layout is handsome. Everything looks in place and appropriate, except…. In place of punchy copy your design team has given you gibberish. The words themselves look good, but reading them tells you nothing! It’s a block of Latin-looking text starting with Lorem Ipsum.
 

It's Time for "The Talk" About Your Website

We've been building websites for a long time. A. Really. Long. Time. Before most people reading this had an AOL account, we were building websites. Since our company started in 2001, that means a lot of businesses and organizations have come to us for their first, second or even third website revisions.

How to Choose a Web Designer

When a small business owner asks this question of their colleague, it's often because they are hoping for a quick and simple answer that will get their own website done with speed and ease.

But there are other questions you should be asking, questions that will make sure that the web designer you choose will create the right online presence for your business, and not just a fast-and-easy solution.

Why Whitespace is Sexy

It might surprise some of my clients to know that I don't have any formal training as a web designer. You see, I'm kind of old in Internet years, and back when I started designing web pages and sites, there were no classes. Or teachers. Or experts. There was barely a commercial Internet in those days, and to access it you usually had to listen to something like this. We didn't have any of the rules or tools we do today to help make websites usable, fun or easy.

Marketing Your Small Business in the Digital Age

As a small business, deciding which online marketing channels to focus on can be a challenge. This presentation, conducted for the North East Canvas Products Association, discusses the various forms of online marketing available to small business, to help focus efforts to where marketing dollars can have the most impact for the company. This is a shortened version of the full presentation. For the full presentation, please contact me directly.

Marketing Minute with Kevin Willett: Components of a Great Website

What makes a great website? There are a lot of factors that we consider when we are building a site for a client, most importantly the one of reaching the client's goals. But as an award-winning web designer with more than 15 years of experience, I try to answer Kevin Willett's questions about what aspects apply to a great small business website.

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