Why Your Email Marketing Program Doesn't Work

While it's one of the oldest forms of online marketing, (and by oldest, I mean over a decade old)... email marketing is far from dead. In fact, it is one of the most reliable, dependable and effective ways to communicate your message and build brand awareness.

I know, you don't believe me. But I swear I'm not making this up. Recent studies show that 91% of people are willing to get a daily message from a brand that they know via email. Yes, daily. Yes, 91%.

What's in a Name? A Lot, if You're a Marketer.

Art and Science of MarketingWhen a small business owner approaches me about marketing their new business, the first place they usually start is the name. "I'm going to start a company and call it X.", they tell me. When I ask how they came up with that name, I get a myriad of explanations... most of which have very little to do with the marketing of their new business.

Your Website: The Cornerstone of Your Social Media Campaign

When I work with small business social media campaigns, I’m often surprised to hear that the manager or owner has such clear focus of what they want to achieve from a social standpoint, but has little concern with their website in the overall plan. It seems that while many small businesses undoubtedly understand the need for social to reach out to their audience, they don’t realize that their website is one of the main tools used in creating an effective social campaign.

Where You Can Find the Best Content to Share on Social Media

Almost weekly I'm asked by a client or follower where the best place to find information to post on social sites can be found.

While some of this varies according to your social media strategy (e.g. are you trying to promote products, entertain, provide news or offer customer service via your social channel?), there are three places where I am confident you can always find great content to post:

1.  Your Website

Facebook & Google+ for Small Business

How should a small business use Facebook and Google+? This presentation I gave for the Greater Salem Chamber of Commerce and Windham NH Community Development Department discussed my preferred marketing strategies for small business and professionals using these networks. While these are general strategy guidelines, and I would advise any business or professional to seek individual guidance, they are a good starting point for someone planning their intial online strategy.

We Won a What?!?!?

I am absolutely honored and flabbergasted to announce that not one, but two of our client sites won Blue Drop Awards at this year's Drupalcon!

Why You Need the Red Headed Stepchild of Social Networks

If you use social media, you probably use Facebook. Maybe you even Tweet once in a while, or if you're super-techy, you use Google+. But my bet is that although most of the people reading this have a LinkedIn profile, there is a but a handful that login more than once a month. And that is unfortunate. Because if you're in the B2B space, LinkedIn is the most valuable social media platform available to you.

Mastering Your Marketing Funnel in the Social Media Age

Social media has changed the way we sell. Even if you are selling the same products or services you sold 10 years ago, the way you acquire leads, interact with prospects and follow up after a sale has all changed.

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