Atlantic Awning, Inc.

About Atlantic Awning

Atlantic Awning has been creating and installing awnings and outdoor structures for both residential and commercial customers for over 120 years. Family owned and operated, Atlantic Awning has an outstanding reputation for quality products and services in the Boston area, having served some of the most well-known commercial names in New England including the Fairmont Copley Plaza Hotel and the Lahey Clinic. Atlantic Awning has been working with 108 Degrees for over 10 years on projects that include branding, positioning and digital marketing. Seeking to update their image and increase their marketing efforts, this year Atlantic Awning brought in 108 Degrees for assistance in updating their digital brands to be mobile-responsive.
 

Project

STRATEGIC MARKETING

With over a century of business behind them, there’s no doubt that Atlantic Awning is a leader in their industry. However, as a family owned and operated company, resources were scarce when it came to manpower for marketing efforts and the advice of an impartial third party was desperately needed to update the look and feel of the company. 108 Degrees works with company stakeholders regularly to modernize the look and feel of the brand to better represent the innovative and quality products and services they provide as well put some structure into place for their marketing programs.

WEBSITE

Atlantic Awning has been a long-standing client of 108 Degrees and their latest update include website innovations to better showcase their work. The latest site is desktop, tablet and mobile compatible and features significant information about the company, its services and products while remaining easy to read and navigate. Visually stimulating, the site features an extensive portfolio of the company’s work for its large base of commercial and residential clients. 108 Degrees also maintains and contributes to the company’s blogging activities.

EMAIL MARKETING

108 Degrees established and maintains a regular email marketing program for Atlantic Awning. The program consists of monthly email updates to their growing list of past and prospective clients, and is linked to website content and seasonal promotions.

Marketing strategy
Website design and development
Email marketing
Blogging 
Integrated marketing programs