Boston Baby Nurse

About Boston Baby Nurse

Located in Greater Boston and offering services like overnight newborn care, daytime infant care, postpartum support and much more, Boston Baby Nurse represents the next generation of in-home baby care. The company hires only experienced caregivers who are Infant CPR-certified and who have successfully completed their specialized training program. Boston Baby Nurse engaged with 108 Degrees to help coordinate and enhance a comprehensive array of marketing efforts and organize their internal team for marketing project management.

Project

Our initial work focused on enhancing their social media programs including exploration of their social advertising opportunities. We also helped to develop more sophisticated email campaigns through CRM setup and segmentation, as well as content development by adding high-level expert insights for their clients. We also refocused their blog to provide regular and informative articles that were unique to the Boston Baby Nurse perspective, but also featured sound advice from known medical authorities. Together with coordination of their internal operations/marketing team, we helped to develop their messaging into a consistent presentation of gentle and informational digital media presence that explains Boston Baby Nurse’s role, provides needed and reliable service to its clients and disseminates valuable information to those who need it most.

SERVICES PROVIDED 
Marketing Strategy, planning and coordination of in-house resources
email Marketing
Blogging
Website Content Strategy 
Social Media Management
Social Media Advertising 
Coordination of Partner Programs
Press Releases and PR efforts