About Catherine Zerba, Realtor
Not satisfied with the page of promotion provided by her brokerage firm, Catherine had always known that a personal site was the key to building her personal brand and business presence. After experiences with some industry-known site builders, she became frustrated with the inability to self-update, the costs for every change requested, and the limitations in both design and presentation. She sought out a more custom solution, for which she hired 108 degrees. What resulted was a site that won a 2013 Blue Drop Award for Best Personal Site, and an online presence that has contributed to the growth of her personal brand in her field.
This site brings out the most important aspects of outbound marketing, including social integration and usability that encourages the owner to update the content frequently. Most importantly, since implementing this site, Catherine's business has grown and seen real results. While still in development, the design of the new site helped her to land a top listing and, in a challenging market, Catherine has risen to the top of the local real estate industry.