Software startups are well-known for their need to develop with the needs of their clients. We work with the executive team at Dynamic Benchmarking to continuously refine their message and brand direction so that it evolves along with their customer base. In 2015, we helped coordinate a logo and brand redesign to bring their corporate identity closer in line with their industry and message.
As a technology provider, Dynamic Benchmarking needed a website that would meet the design standards of the industry as well as build their brand and reputation. We helped them craft messaging and presentations that would speak to their audience and created a responsive website that encouraged product research and lead generation. An important part of their offering to their clients is the services and experience they bring to the benchmarking studies, so great emphasis was placed on the blog where they are able to pass on their knowledge, build respect and trust with their prospects.
We began working with Dynamic Benchmarking on their email marketing in 2013 when we suggested that their email communications needed to be more regular, expansive and mature to resonate with their target audience of association executives. Our programs have included webinar registration emails, pre- and post-event promotion, regular monthly news, software update notices to customers, and automation programs. In 2014, we coordinated their list sync with Salesforce using APIs, which now allows the Sales team to have up-to-the-minute analytic results from email campaigns. We continue to coordinate a variety of email campaigns for Dynamic Benchmarking, including automation, content curation newsletters and monthly news.
Website design and development
Social media management