SOCIAL MEDIA SET UP
Hyde Park Pediatrics wanted to ensure that their presence on the major social media platforms was set up professionally and provided the appropriate representation of their business. We helped establish their profiles and initial following on the major social media networks relevant for their audiences. Our work included creation of both company pages and professional profiles for the physicians in the practice.
SOCIAL MEDIA MAINTENANCE
Once their profiles were established, we began testing content and timing to determine the best methods for reaching their desired audience. Working directly with the Hyde Park Pediactrics team, we helped to grow audience and reach with each platform and develop content standards for the internal team to measure against.
As Hyde Park Pediatrics felt more comfortable working directly with their online profiles and pages, we transitioned them from a maintenance to a self-maintenance program so that they could begin working directly with the communications to their audience. Our program allows them to continue to work with our team on a regular basis for important questions, new technologies and resources, but puts the control and day-to-day maintenance in their hands.
Social media management