Hyde Park Pediatrics

About Hyde Park Pediatrics

Located in Hyde Park MA, Hyde Park Pediatrics is one of the leaders in pediatric services in the region and works closely with top local hospitals to provide superior care for their patients. The physicians at the practice determined that their online presence needed to be brought up to speed with the lives of their patient families in order to facilitate communications and build their community presence. They came to 108 Degrees to establish a social media presence and work with us in an ongoing program to learn how to maintain their online profiles and increase their reach. 

Project

SOCIAL MEDIA SET UP

Hyde Park Pediatrics wanted to ensure that their presence on the major social media platforms was set up professionally and provided the appropriate representation of their business. We helped establish their profiles and initial following on the major social media networks relevant for their audiences. Our work included creation of both company pages and professional profiles for the physicians in the practice.

SOCIAL MEDIA MAINTENANCE

Once their profiles were established, we began testing content and timing to determine the best methods for reaching their desired audience. Working directly with the Hyde Park Pediactrics team, we helped to grow audience and reach with each platform and develop content standards for the internal team to measure against.

SELF-MAINTENANCE PROGRAM

As Hyde Park Pediatrics felt more comfortable working directly with their online profiles and pages, we transitioned them from a maintenance to a self-maintenance program so that they could begin working directly with the communications to their audience. Our program allows them to continue to work with our team on a regular basis for important questions, new technologies and resources, but puts the control and day-to-day maintenance in their hands. 

SERVICES PROVIDED

Social media management