New England B2B Networking

About New England B2B Networking

Founded on the premise that B2B companies seek a different kind of networking experience than B2C businesses, New England B2B Networking was built by well-known and established networking consultant Kevin Willett. As a professional networker, Kevin could see the void that existed in the industry that was not filled by private and other membership-based programs. The site was designed to help promote the brand online, since this the primary way many of the members interact with their prospects and audiences. 

With integrated social media, event registration, an online advertising system and a blog that allows members to self-promote, the New England B2B Networking website is a key component of the marketing and sales efforts of the organization. 

Project

Web Design

A dynamic web design is important to New England B2B Networking, as the site is responsible for bringing the latest event news, video blogs and membership information to its audience of members and prospects. Our solution was a user-friendly site build on the Drupal framework that incorporates social media feeds, event registration, an online advertising system and a blog which allows members to self-promote.

Marketing Consulting

As a member-driven organization, new elements are continuously being introduced to the business structure for our client, from changing venues for events to individual needs of the participating businesses. New England B2B Networking needs to be nimble and responsive in its growth of products and services to members, as well as consistent in the outreach and promotion to attract new business members. At 108 Degrees, our marketing consultation service keeps the organization on track as it reaches across all digital media channels.

Email

Several touch points each month require constant attention through uniquely designed email campaigns. From event announcements and reminders to the introductions of owner and member blogs, multiple notifications are required each month to keep membership engaged. The program we helped New England B2B Networking build allows for clean and consistent message, as well as the ongoing development of opt-in lists to increase opens, clicks and actions.