Phillips Academy

About Phillips Academy Andover

Phillips Academy Andover is a co-educational preparatory high school for boarding and day students located in Andover, Massachusetts. One of the oldest and most respected schools of its kind, Andover's diverse community of students and faculty from all corners of the world are dedicated to the school's Non Sibi (Not for One's Self) tradition, to which they dedicate many efforts of outreach.

Andover's Department of Communications helps students, faculty, parents and alumni become aware of the ongoing work and activities at the school, and the need for support from the community for those activities.

108 Degrees works directly with the Communications team to facilitate email communications outside the organization and help with activites for giving and outreach.

Project

EMAIL PROGRAM

Andover's large network of alumni, teachers, parents and community members receive regular email communications through the systems initiated by the Communications Department. While many communications are handled with the school's designed templates, they extend special effort for some campaigns that require custom programming. 108 Degrees has been working with the Communications Department to build custom email communication for various causes, as well as developing custom templates for departments who need specialized communications.

The audience for most campaigns is very tech savvy, requiring campaigns to have a unique creative flair as well as effective messaging. Andover communications support a wide range of email clients and browsers, which means intensive development and testing to ensure the emails meet their strict quality standards. 

SERVICES PROVIDED
Marketing strategy
Email marketing
Custom email development