Recasens USA

About RECASENS USA

RECASENS is a family owned and operated business founded in 1886 in Barcelona, Spain. A recognized leader in the industrial, marine, and indoor/outdoor fabric and screen industry, RECASENS is known the world over for its innovative capacity, processes, manufacture and selling of high performance technical fabrics for sun protection, textile architecture, transportation and navigation. RECASENS USA is the company’s US-based division and handles all product distribution in the US.

Project

We met the RECASENS USA team at an industry event and, while it has the support of RECASENS corporate marketing in Spain, RECASENS USA needed help for its US-based marketing strategies and tactical execution.
 
We worked closely with both the Spain- and US-based teams to improve website performance, providing content enhancements and development for a localized US site. We also strengthened the company’s local brand presence with a consistent email marketing program; development of customer case studies to showcase their products in action; the establishment of a localized social media presence; and additional strategic planning for stronger US market positioning for the technical textile industry.
 
Working with the marketing team in Spain, we continue to coordinated efforts here in the US as well as plan future strategies with the US leadership team. We provide ongoing tactical support for digital marketing efforts and overall marketing planning and execution as the company continues to gain momentum in the US market.
 
Services Provided
Email Marketing Campaigns
Integrated Marketing
Marketing Strategy & Consulting
Website Content Maintenance
Social Media Management
Public Relations
Sales Collateral