We met with Strategic Paralegal Services to map out a plan to build their reputation as expert providers of paralegal services as well as spread awareness of the breadth and depth of their service offerings. After laying out some proposed strategies and tactics, they decided to focus on complementary email and social media campaigns as well as regular blogging to position Strategic Paralegal Services as a leading provider of virtual, on-demand paralegal support.
108 Degrees and Strategic Paralegal Services identified key strengths of the business, and crafted blogs to position the company as both an expert in the paralegal services business, as well as a creative solution for small law firms and sole practitioners. With the goal of writing one blog each month, 108 Degrees and Strategic Paralegal Services continue to create content for their website that deepens their reputation while expanding their offerings for their customer base.
The 108 Degrees team developed a set schedule of email newsletters to further position Strategic Paralegal Services as a subject matter expert, as well as educate their audience on the various services they provide. Leveraging the blog each month and linking the emailed newsletter to services connected with the blog subject helps drive traffic and keep the company in front of their customers. We continue to manage the ongoing implementation of this regular marketing communication vehicle.
SOCIAL MEDIA MARKETING
We’ve also worked with Strategic Paralegal Services to establish and implement a robust social media plan that integrates with their email marketing and blogging campaigns. Messaging is focused on positioning the company as a thought leader and expert in the legal field. With continual customer touches, Strategic Paralegal Services is able to improve their brand and position as the expert on which their clients can and should rely.