How Should I Spend My 2019 Online Advertising Budget?

Everyday you’re bombarded with online advertising, whether it’s while searching for a recipe on Google or scrolling through your Facebook newsfeed, all the while painfully aware that you should be upping your online advertising game. But where do you start? Where will you achieve the best return on investment? What methods are ultimately going to drive sales?

Our Top 4 Digital Marketing Tips for Kicking Off 2019 with a Bang

With the holiday season behind us, now is a great time to reflect on the things we learned during what is, for many businesses, the busiest time of the year. On November 15, 2018, we participated in the MailChimp Small Business Twitter Chat and shared some of our favorite digital marketing tips for small business success during the holiday, and arguably, any season. Here are some highlights from that event that we hope will help you get your digital marketing and email campaigns off to a great start in 2019.

Why You Should Be Using Facebook Messenger Marketing

 

Did you know that although 1.3 billion people actively use Facebook Messenger, less than 1% of businesses are using it for marketing? If that doesn’t scream opportunity to you, take a step back.

Protecting Your Digital Marketing Investment with Goal Measurement

With the Internet at the epicenter of nearly all business, you’ve likely invested in some digital marketing programs to drive awareness, leads and sales. In fact, you’ve probably invested more time, money and resources in online marketing than you’re even aware of (how much time did you spend on social media today?).
 
So how do you know that your marketing programs are effective? How do you know that you’re getting a solid return on your investment and not wasting valuable resources on efforts that don’t produce results?
 

Why Having the Lowest Price Might Be Hurting Your Business

Frequently clients come to us with questions about their pricing - is our pricing too high, is our pricing too low, when should I raise my prices? One of the most common questions we get is if raising their prices will hurt their brand. Ironically, the reality is very often the opposite - a lower price may actually be hurting your brand and here’s why.
 

Price = Value

Get Close, Get Familiar, Build Trust - Top Takeaways from INBOUND17

INBOUND17 was by far the largest marketing conference I’ve ever attended. With over 300 educational sessions, keynotes and spotlight discussions, navigating the learning path at Inbound was a job in and of itself. It was often very difficult to whittle down the many choices to the session that would be most valuable, and yet there wasn’t a bad choice to be made. Every session held value, every speaker was well-qualified and an expert in their own right. It was hard to be disappointed, and in fact, I have yet to meet anyone who was.

Are “Sticky Notes” Killing Your Marketing?

It’s a great idea to brainstorm your marketing on sticky notes, napkins or other scraps of paper, right? Think again! From time to time we work with clients who have great ideas, but capture them in a haphazard and inconsistent method - sticky notes. Learn why “Sticky Note Marketing” can be more detriment to your business than help.

Google v. Facebook - Choosing the Right Ad Program For Your Business

Sometimes, it’s all about leads. Whether you’re working for a small business or a non-profit, the challenges of lead generation with a limited budget (and often limited views on advertising) can be intimidating. As a professional digital marketer with more than 20 years of ad buying experience, let me give you my take on where and how to make your online ad buy decisions.

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