Good Reads: Marketer-recommended Industry Titles

Where can you get the best advice for your marketing program? You can start with some of the top recommended marketing and business books referenced by the experts. Here a group of top email and marketing experts share their best sources of wisdom.

Why Video is Vital to Your Social Media Marketing Success

In a recent interview, Mark Zuckerberg called video “a mega trend, almost as big as mobile.” That’s a significant statement for marketers to pay attention to. Even the casual observer can see that video is quickly becoming a dominant format in social media across established platforms like FaceBook, Twitter and Instagram while also pervading the stream with up and comers like SnapChat and WhatsApp.

Why Your Business Needs a Marketing Strategy Audit Now

You’ve probably heard time and again that much of the success of your business depends on the strength of your marketing strategy. With that being said, we can probably agree that your marketing strategy deserves some serious, top-notch attention. So when is the last time you’ve taken a good look at your marketing strategy? Better yet, when is the last time you’ve updated it? If you honestly can’t remember or have started sifting through floppy disks to find it, then we need to talk — now.

How Should I Spend My Online Advertising Budget?

Everyday you’re bombarded with online advertising, whether it’s while searching for a recipe on Google or scrolling through your Facebook newsfeed, all the while painfully aware that you should be upping your online advertising game. But where do you start? Where will you achieve the best return on investment? What methods are ultimately going to drive sales?

What Businesses Need to Know About the Google+ Shut Down

Rest in peace Google+. As of April 2019, Google+ will cease to exist as a social network. 
 
Many have long heralded the eventual demise of what’s widely considered the Internet giant’s biggest failure, but two major security breaches in late 2018 swiftly put the final two nails in the coffin of the limping social network. So now what? 

Our Top 4 Digital Marketing Tips for Kicking Off 2019 with a Bang

With the holiday season behind us, now is a great time to reflect on the things we learned during what is, for many businesses, the busiest time of the year. On November 15, 2018, we participated in the MailChimp Small Business Twitter Chat and shared some of our favorite digital marketing tips for small business success during the holiday, and arguably, any season. Here are some highlights from that event that we hope will help you get your digital marketing and email campaigns off to a great start in 2019.

The Importance of a Social Media Check-Up

How can a social media audit help grow your business?

Why You Should Be Using Facebook Messenger Marketing

 

Did you know that although 1.3 billion people actively use Facebook Messenger, less than 1% of businesses are using it for marketing? If that doesn’t scream opportunity to you, take a step back.

Protecting Your Digital Marketing Investment with Goal Measurement

With the Internet at the epicenter of nearly all business, you’ve likely invested in some digital marketing programs to drive awareness, leads and sales. In fact, you’ve probably invested more time, money and resources in online marketing than you’re even aware of (how much time did you spend on social media today?).
 
So how do you know that your marketing programs are effective? How do you know that you’re getting a solid return on your investment and not wasting valuable resources on efforts that don’t produce results?
 

Why Having the Lowest Price Might Be Hurting Your Business

Frequently clients come to us with questions about their pricing - is our pricing too high, is our pricing too low, when should I raise my prices? One of the most common questions we get is if raising their prices will hurt their brand. Ironically, the reality is very often the opposite - a lower price may actually be hurting your brand and here’s why.
 

Price = Value

Pages

Subscribe to RSS - Digital Marketing