Marketing

Why Your Business Needs a Marketing Strategy Audit Now

You’ve probably heard time and again that much of the success of your business depends on the strength of your marketing strategy. With that being said, we can probably agree that your marketing strategy deserves some serious, top-notch attention. So when is the last time you’ve taken a good look at your marketing strategy? Better yet, when is the last time you’ve updated it? If you honestly can’t remember or have started sifting through floppy disks to find it, then we need to talk — now.

How Should I Spend My Online Advertising Budget?

Everyday you’re bombarded with online advertising, whether it’s while searching for a recipe on Google or scrolling through your Facebook newsfeed, all the while painfully aware that you should be upping your online advertising game. But where do you start? Where will you achieve the best return on investment? What methods are ultimately going to drive sales?

What Businesses Need to Know About the Google+ Shut Down

Rest in peace Google+. As of April 2019, Google+ will cease to exist as a social network.

Many have long heralded the eventual demise of what’s widely considered the Internet giant’s biggest failure, but two major security breaches in late 2018 swiftly put the final two nails in the coffin of the limping social network. So now what?

Our Top 4 Digital Marketing Tips for Kicking Off 2019 with a Bang

With the holiday season behind us, now is a great time to reflect on the things we learned during what is, for many businesses, the busiest time of the year. On November 15, 2018, we participated in the MailChimp Small Business Twitter Chat and shared some of our favorite digital marketing tips for small business success during the holiday, and arguably, any season. Here are some highlights from that event that we hope will help you get your digital marketing and email campaigns off to a great start in 2019.

Protecting Your Digital Marketing Investment with Goal Measurement

With the Internet at the epicenter of nearly all business, you’ve likely invested in some digital marketing programs to drive awareness, leads and sales. In fact, you’ve probably invested more time, money and resources in online marketing than you’re even aware of (how much time did you spend on social media today?).

So how do you know that your marketing programs are effective? How do you know that you’re getting a solid return on your investment and not wasting valuable resources on efforts that don’t produce results?

Secrets of The Bounce

Do you attract enough visitors to your site, but don’t understand why aren’t you getting more leads? Your visitors can’t become leads if they don’t take the time to stay and look around. One great way to know if they are doing that is to analyze your website’s effectiveness via the visitor bounce rate.

Website Design

Magic Bullet or Perfect Storm - What’s Your Digital Marketing Strategy?

When it comes to marketing strategy, most business executives take the same approach they do to the rest of their business - they problem solve. By nature, this problem-solving approach targets the source of the issue. It puts a laser focus on the cause and then works toward a resolution for that specific issue. I like to call this targeted strategy the ‘magic bullet’ - one issue, one solution.

Why Your Marketing Is Broken

Does it feel like your marketing is hopelessly broken? How do you even know if it’s broken, or how badly? Are you feeling frustrated with your efforts or lack of progress with your marketing programs?

In this three-part series, we will help you determine if your marketing is the source of your business challenges, how to fix your marketing programs, and the best way to find the help you need to create a successful result.

Is my marketing broken?

8 Vital Lessons from INBOUND15

As a newbie to the INBOUND conference, I wasn't quite sure what to expect. The majority of my clients are not Hubspot users, let alone fanatics, which meant that much of the product-centric content would have little appeal. Coupling that with the fact that I'm far from a newbie to the digital marketing space, (closer to dinosaur) I wasn't sure how much there was to learn, or if what was presented would have relevance in my day-to-day job function.