Protecting Your Digital Marketing Investment with Goal Measurement

With the Internet at the epicenter of nearly all business, you’ve likely invested in some digital marketing programs to drive awareness, leads and sales. In fact, you’ve probably invested more time, money and resources in online marketing than you’re even aware of (how much time did you spend on social media today?).
 
So how do you know that your marketing programs are effective? How do you know that you’re getting a solid return on your investment and not wasting valuable resources on efforts that don’t produce results?
 

Secrets of The Bounce

Do you attract enough visitors to your site, but don’t understand why aren’t you getting more leads? Your visitors can’t become leads if they don’t take the time to stay and look around. One great way to know if they are doing that is to analyze your website’s effectiveness via the visitor bounce rate.
 

Magic Bullet or Perfect Storm - What’s Your Digital Marketing Strategy?

When it comes to marketing strategy, most business executives take the same approach they do to the rest of their business - they problem solve. By nature, this problem-solving approach targets the source of the issue. It puts a laser focus on the cause and then works toward a resolution for that specific issue. I like to call this targeted strategy the ‘magic bullet’ - one issue, one solution.
 

Why Your Marketing Is Broken

Does it feel like your marketing is hopelessly broken? How do you even know if it’s broken, or how badly? Are you feeling frustrated with your efforts or lack of progress with your marketing programs?
 
In this three-part series, we will help you determine if your marketing is the source of your business challenges, how to fix your marketing programs, and the best way to find the help you need to create a successful result.
 
Is my marketing broken?

8 Vital Lessons from INBOUND15

As a newbie to the INBOUND conference, I wasn't quite sure what to expect. The majority of my clients are not Hubspot users, let alone fanatics, which meant that much of the product-centric content would have little appeal. Coupling that with the fact that I'm far from a newbie to the digital marketing space, (closer to dinosaur) I wasn't sure how much there was to learn, or if what was presented would have relevance in my day-to-day job function.

5 Ways to Generate More Quality Leads

No matter how busy you are, if you are in business you know that you need a constant lead generation to keep your business running and growing. But often, especially for those who have been in business for while, methods of lead generation become stale. When leads start to slow down, you enter a 'panic' mode and try to scramble to find a way to acquire fresh leads.

Mastering Your Marketing Funnel in the Social Media Age

Social media has changed the way we sell. Even if you are selling the same products or services you sold 10 years ago, the way you acquire leads, interact with prospects and follow up after a sale has all changed.

What are your Marketing Questions?

What are your marketing questions? I'll answer one every week!

While some of you know me for website design and social media programs, a lot of my day is actually spent answering client questions about marketing. 

I thought it might be helpful if I answered questions in a public forum that would help many people at once, instead of one at a time.

Marketing Minute: Marketing for Sales Professionals

This week, Kevin Willett of New England B2B Networking and the Friends of Kevin networking groups interviewed me to ask his questions about marketing for sales professionals. In the video, Kevin and I discuss challenges that are unique to people who need to use social media to reach out to customers, but whose primary job is sales.

Marketing Question of the Week: Sales Professional Use of Social Media

 Marketing Question of the Week: I understand the power of social media and the need to market myself with it. Currently all I am doing is 'checking in' at some of my appointments locations and posting links for articles pertaining to my industry. How can I, as a sales professional that doesn't offer personal or retail services, utilize social media better to market my business?

Thanks to Chris Burns of ACP Fire & Security for asking this question. 

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