Why Your Business Needs a Marketing Strategy Audit Now

You’ve probably heard time and again that much of the success of your business depends on the strength of your marketing strategy. With that being said, we can probably agree that your marketing strategy deserves some serious, top-notch attention. So when is the last time you’ve taken a good look at your marketing strategy? Better yet, when is the last time you’ve updated it? If you honestly can’t remember or have started sifting through floppy disks to find it, then we need to talk — now.

How Should I Spend My 2019 Online Advertising Budget?

Everyday you’re bombarded with online advertising, whether it’s while searching for a recipe on Google or scrolling through your Facebook newsfeed, all the while painfully aware that you should be upping your online advertising game. But where do you start? Where will you achieve the best return on investment? What methods are ultimately going to drive sales?

Our Top 4 Digital Marketing Tips for Kicking Off 2019 with a Bang

With the holiday season behind us, now is a great time to reflect on the things we learned during what is, for many businesses, the busiest time of the year. On November 15, 2018, we participated in the MailChimp Small Business Twitter Chat and shared some of our favorite digital marketing tips for small business success during the holiday, and arguably, any season. Here are some highlights from that event that we hope will help you get your digital marketing and email campaigns off to a great start in 2019.

A House is Just a House - Or is It? Understanding the Value of Integrated Marketing Programs

A house is a house, right? Four walls, a roof, maybe a basement if you live up North. Otherwise, they’re all pretty much the same, right? Then why the massive price range? Why is a 3-bedroom home in Harlingen, TX $80,000 and a 3-bedroom condo in New York’s Upper West Side just under $5 million? It’s because a house isn’t JUST a house. Multiple factors go into the value and appeal of each individual property - location, size, amenities, style - all creating a complex mix to arrive at a price point unique to that particular property.

Why Having the Lowest Price Might Be Hurting Your Business

Frequently clients come to us with questions about their pricing - is our pricing too high, is our pricing too low, when should I raise my prices? One of the most common questions we get is if raising their prices will hurt their brand. Ironically, the reality is very often the opposite - a lower price may actually be hurting your brand and here’s why.
 

Price = Value

Get Close, Get Familiar, Build Trust - Top Takeaways from INBOUND17

INBOUND17 was by far the largest marketing conference I’ve ever attended. With over 300 educational sessions, keynotes and spotlight discussions, navigating the learning path at Inbound was a job in and of itself. It was often very difficult to whittle down the many choices to the session that would be most valuable, and yet there wasn’t a bad choice to be made. Every session held value, every speaker was well-qualified and an expert in their own right. It was hard to be disappointed, and in fact, I have yet to meet anyone who was.

Are “Sticky Notes” Killing Your Marketing?

It’s a great idea to brainstorm your marketing on sticky notes, napkins or other scraps of paper, right? Think again! From time to time we work with clients who have great ideas, but capture them in a haphazard and inconsistent method - sticky notes. Learn why “Sticky Note Marketing” can be more detriment to your business than help.

Now You See Me, The Importance of Directory Listings

While many people understand the term SEO, and the idea behind it that leads to increased website visits, business listing sites, or web directories, can be another useful tool to bring visitors to your website. As a business executive who is dependent on website traffic for optimal growth, it’s critical to understand the difference between these two options, and why your organization should consider both.
 
A DIRECTORY IS NOT AN SEO SERVICE

A Night In The Shark Tank -- Lessons from Daymond John

I recently attended a speaking event at a local college where Daymond John of FUBU and Shark Tank fame gave an inspirational message to the up and coming leaders of our time.
 

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