Mastering Your Marketing Funnel in the Social Media Age

Social media has changed the way we sell. Even if you are selling the same products or services you sold 10 years ago, the way you acquire leads, interact with prospects and follow up after a sale has all changed.

What are your Marketing Questions?

What are your marketing questions? I'll answer one every week!

While some of you know me for website design and social media programs, a lot of my day is actually spent answering client questions about marketing. 

I thought it might be helpful if I answered questions in a public forum that would help many people at once, instead of one at a time.

Do You Know the Difference Between SEO and SEM?

I've had a lot of inquiries lately from people asking if I will help them with their site SEO. As a practical matter, mine is not an SEO company.

But all the inquiries make me realize that a lot of people may not really know what the difference is between an online marketing agency (what we do) and an SEO company.

Marketing Question of the Week: Sales Professional Use of Social Media

 Marketing Question of the Week: I understand the power of social media and the need to market myself with it. Currently all I am doing is 'checking in' at some of my appointments locations and posting links for articles pertaining to my industry. How can I, as a sales professional that doesn't offer personal or retail services, utilize social media better to market my business?

Thanks to Chris Burns of ACP Fire & Security for asking this question. 

Marketing Question of the Week: Sales Professional Use of Social Media

Marketing Question of the Week: What is the best way to make follow up contact with a possible client/customer after an initial short information gathering meeting?

This question comes from Jim Silva of Silva Law Office

Jim, your question about following up is a challenging one. I think it is highly dependent upon your industry, whether you sell product or service, and what your relationship is with someone. I can tell you what I do, and maybe that will be a helpful start. 

First, connect socially online. 

Marketing Your Small Business in the Digital Age

As a small business, deciding which online marketing channels to focus on can be a challenge. This presentation, conducted for the North East Canvas Products Association, discusses the various forms of online marketing available to small business, to help focus efforts to where marketing dollars can have the most impact for the company. This is a shortened version of the full presentation. For the full presentation, please contact me directly.

Marketing Question of the Week: Sales Professional Use of Social Media

Marketing Question of the Week: Do you feel that LinkedIn endorsements are a useful tool?

This question came from Scott Boyages of Scott Boyages Promotions. 

Great question Scott... my question to you is "What do you define as 'useful'?" 

The endorsements feature makes it very easy, almost TOO easy, to credit people for their work. For that reason, many people don't take it seriously. It's the equivalent of a "LIKE" on Facebook. 

What's Up with QR Codes Anyway?

If you're somewhat technology savvy, you know about QR codes and might be trying to work them into your marketing campaigns.


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