Social Media Marketing

In a recent interview, Mark Zuckerberg called video “a mega trend, almost as big as mobile.” That’s a significant statement for marketers to pay attention to. Even the casual observer can see that video is quickly becoming a dominant format in social media across established platforms like FaceBook, Twitter and Instagram while also pervading the stream with up and comers like SnapChat and WhatsApp.

Everyday you’re bombarded with online advertising, whether it’s while searching for a recipe on Google or scrolling through your Facebook newsfeed, all the while painfully aware that you should be upping your online advertising game. But where do you start? Where will you achieve the best return on investment? What methods are ultimately going to drive sales?

With the holiday season behind us, now is a great time to reflect on the things we learned during what is, for many businesses, the busiest time of the year. On November 15, 2018, we participated in the MailChimp Small Business Twitter Chat and shared some of our favorite digital marketing tips for small business success during the holiday, and arguably, any season. Here are some highlights from that event that we hope will help you get your digital marketing and email campaigns off to a great start in 2019.

How can a social media audit help grow your business?

Did you know that although 1.3 billion people actively use Facebook Messenger, less than 1% of businesses are using it for marketing? If that doesn’t scream opportunity to you, take a step back.

Sometimes, it’s all about leads. Whether you’re working for a small business or a non-profit, the challenges of lead generation with a limited budget (and often limited views on advertising) can be intimidating. As a professional digital marketer with more than 20 years of ad buying experience, let me give you my take on where and how to make your online ad buy decisions.