Everyday you’re bombarded with online advertising, whether it’s while searching for a recipe on Google or scrolling through your Facebook newsfeed, all the while painfully aware that you should be upping your online advertising game. But where do you start? Where will you achieve the best return on investment? What methods are ultimately going to drive sales?
With the holiday season behind us, now is a great time to reflect on the things we learned during what is, for many businesses, the busiest time of the year. On November 15, 2018, we participated in the MailChimp Small Business Twitter Chat and shared some of our favorite digital marketing tips for small business success during the holiday, and arguably, any season. Here are some highlights from that event that we hope will help you get your digital marketing and email campaigns off to a great start in 2019.
Did you know that although 1.3 billion people actively use Facebook Messenger, less than 1% of businesses are using it for marketing? If that doesn’t scream opportunity to you, take a step back.
Instagram. Pinterest. Snapchat. Facebook. Twitter. No matter which platform you use, social marketing includes images. Everything from photos, illustrations, videos and infographics. There is no doubt that images capture the attention of the audience. Maybe a picture really is worth 1,000 words?
Over the last 12-months social media giants, such as Instagram and Facebook have analyzed users and developed their applications with algorithms that highlight and emphasize visual content. What do they know that you should?
Sometimes, it’s all about leads. Whether you’re working for a small business or a non-profit, the challenges of lead generation with a limited budget (and often limited views on advertising) can be intimidating. As a professional digital marketer with more than 20 years of ad buying experience, let me give you my take on where and how to make your online ad buy decisions.
When it comes to marketing strategy, most business executives take the same approach they do to the rest of their business - they problem solve. By nature, this problem-solving approach targets the source of the issue. It puts a laser focus on the cause and then works toward a resolution for that specific issue. I like to call this targeted strategy the ‘magic bullet’ - one issue, one solution.
In this three-part series we are exploring the common small business problem of “broken marketing”. In Part 1, we discussed how to determine if your marketing is broken, and how to recognize the signs and symptoms of a program in need of help. In Part 2, we covered the development of a marketing strategy and a plan that will help to focus your company on success.
