Marketing Your Small Business in the Digital Age

As a small business, deciding which online marketing channels to focus on can be a challenge. This presentation, conducted for the North East Canvas Products Association, discusses the various forms of online marketing available to small business, to help focus efforts to where marketing dollars can have the most impact for the company. This is a shortened version of the full presentation. For the full presentation, please contact me directly.

Marketing Question of the Week: Sales Professional Use of Social Media

Marketing Question of the Week: Do you feel that LinkedIn endorsements are a useful tool?

This question came from Scott Boyages of Scott Boyages Promotions. 

Great question Scott... my question to you is "What do you define as 'useful'?" 

The endorsements feature makes it very easy, almost TOO easy, to credit people for their work. For that reason, many people don't take it seriously. It's the equivalent of a "LIKE" on Facebook. 

Marketing Minute with Kevin Willett: Google+ for Small Business

As social networks go, I'm a huge fan of Google+. From Hangouts with clients and colleagues to discussions with industry leaders, I feel it's the most exciting and rewarding platform around today. This week, Kevin Willett of New England B2B Networking and The Friends of Kevin interviewed me about his questions about Google+ for small business.

Marketing Minute with Kevin Willett: Websites vs Social Media Pages for Small Business

This week Kevin Willet of New England B2B Networking and Friends of Kevin asked a question I hear a lot from small business owners... why do I need a website when I can just use a social media page to advertise my business? While many small business owners are tempted to take the quick, easy and cheap route of the free social page, it's not really the best idea as a long term investment in your business marketing. Here I try to explain why that is true, and considerations small business owners should think about as they create their online marketing plan.

Marketing Minute with Kevin Willett: Social Media Questions

The Friends of Kevin networking group brings together the business, non profit and artistic communities to encourage outreach and support among those groups, and incorporates new faces and opportunities that aren't available at other networking events. The group organizer, Kevin Willett, gathered some of his most popular questions from small business members about social media and social media use for small business.

Here is what I was able to provide for answers...


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