Is It Time For Your Website’s 10,000 Mile Tune Up?

If you are like me, your car is one of the most used and needed tools for your life and work. It provides access to the world, allows mobility and freedom, provides connections and keeps your routine running smoothly. Knowing its value, you will maintain it, keep it fueled and relay its value to others. 
 
But do you think of your website as a similar tool?
 
Website Design

Now You See Me, The Importance of Directory Listings

While many people understand the term SEO, and the idea behind it that leads to increased website visits, business listing sites, or web directories, can be another useful tool to bring visitors to your website. As a business executive who is dependent on website traffic for optimal growth, it’s critical to understand the difference between these two options, and why your organization should consider both.
 
A DIRECTORY IS NOT AN SEO SERVICE
Branding
Marketing Strategy
Website Design

Secrets of The Bounce

Do you attract enough visitors to your site, but don’t understand why aren’t you getting more leads? Your visitors can’t become leads if they don’t take the time to stay and look around. One great way to know if they are doing that is to analyze your website’s effectiveness via the visitor bounce rate.
 
Marketing
Marketing Strategy
Website Design

Why I Like Lavern & Shirley Better Than Lorem & Ipsum

It’s time to see the first layout of your new project. You follow the link and view the page for the first time. It’s beautiful! The photos look great! The layout is handsome. Everything looks in place and appropriate, except…. In place of punchy copy your design team has given you gibberish. The words themselves look good, but reading them tells you nothing! It’s a block of Latin-looking text starting with Lorem Ipsum.
 
Email Marketing
Website Design

It's Time for "The Talk" About Your Website

We've been building websites for a long time. A. Really. Long. Time. Before most people reading this had an AOL account, we were building websites. Since our company started in 2001, that means a lot of businesses and organizations have come to us for their first, second or even third website revisions.

Branding
Digital Marketing
Website Design

How to Choose a Web Designer

When a small business owner asks this question of their colleague, it's often because they are hoping for a quick and simple answer that will get their own website done with speed and ease.

But there are other questions you should be asking, questions that will make sure that the web designer you choose will create the right online presence for your business, and not just a fast-and-easy solution.

Website Design

Why Whitespace is Sexy

It might surprise some of my clients to know that I don't have any formal training as a web designer. You see, I'm kind of old in Internet years, and back when I started designing web pages and sites, there were no classes. Or teachers. Or experts. There was barely a commercial Internet in those days, and to access it you usually had to listen to something like this. We didn't have any of the rules or tools we do today to help make websites usable, fun or easy.

Branding
Website Design

Your Website: The Cornerstone of Your Social Media Campaign

When I work with small business social media campaigns, I’m often surprised to hear that the manager or owner has such clear focus of what they want to achieve from a social standpoint, but has little concern with their website in the overall plan. It seems that while many small businesses undoubtedly understand the need for social to reach out to their audience, they don’t realize that their website is one of the main tools used in creating an effective social campaign.

Social Media Marketing
Website Design

We Won a What?!?!?

I am absolutely honored and flabbergasted to announce that not one, but two of our client sites won Blue Drop Awards at this year's Drupalcon!

Branding
Marketing Strategy
Website Design

Do You Know the Difference Between SEO and SEM?

I've had a lot of inquiries lately from people asking if I will help them with their site SEO. As a practical matter, mine is not an SEO company.

But all the inquiries make me realize that a lot of people may not really know what the difference is between an online marketing agency (what we do) and an SEO company.

Marketing Strategy
Website Design

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