The Importance of a Social Media Check-Up

How a Social Media Audit Can Grow Your Business

Once, or maybe even twice a year, a little reminder pops up in your calendar - “doctor appointment”, “eye exam”, “dentist appointment”. You’re not ill or injured and nothing’s wrong per se; you’re just going for a check-up or a wellness visit perhaps. We do this for ourselves, our kids, our pets, even our cars, bikes and snowblowers, so why not our businesses? Shouldn’t we be checking up on the health and wellbeing of the very thing that makes it possible for us to lead the healthy and happy lives that we do? Of course, and I’m sure there are many professionals that you do consult with to ensure the financial and operational health of your business, but have you ever considered a social media check-up?

Why is a Social Media Audit Important?

If you’ve ever doubted the power of social media, consider this - 3.03 billion people use social media, with each individual having an average of 5.54 social media accounts. That is a huge audience that is literally growing by the second. In fact, there’s a new social media user added to the market every 15 seconds! With 81% of small and medium sized businesses also using some kind of social media platform, social media marketing is not something to be ignored. 
 
That being said, you need to understand what you’re getting yourself into and that it’s not as simple as just putting together a “set it and forget it” advertising program. Social Media is a fast-paced, ever-changing medium, full of its own rules and complexities. Facebook alone pushes new updates to its platform at least on a weekly basis with advertising algorithms that are enough to meltdown the virtual mind of a super-computer. Social media platforms are continually changing their layouts and profile requirements as well as the various types of marketing opportunities available. Knowing what’s available to you and how to leverage it to best reach your target audience is vital to your success. A social media audit can help you present your best brand image while also getting the most out of your social media marketing dollars. A social media audit will ensure your profiles are accurate, up-to-date, complete and that you’re leveraging each platform to your best advantage.

What is a Social Media Audit?

A social media audit is an examination of your social media platforms, practices and programs. During a social media audit, your auditor reviews the various social media profiles you use to maintain a presence. They will go over your page content and let you know what needs updating as well as advise you on how you can improve your messaging to best reach your audience using that platform. If you’re running social media advertising programs, your auditor will review those as well and give you feedback on how to improve them. If you’re not already conducting any social media advertising, your auditor can make suggestions as to which programs would be most beneficial for your business or industry. 
 
Like any good “check-up” a social media audit will identify small issues before they become larger problems and unearth opportunities that you can ideally leverage into advantages over your competition, especially if you’re able to jump on them early. 
 
For more information on social media marketing and how a social media audit can help grow your business, contact the team at 108 Degrees today.