Marketing Minute: Marketing for Sales Professionals

This week, Kevin Willett of New England B2B Networking and the Friends of Kevin networking groups interviewed me to ask his questions about marketing for sales professionals. In the video, Kevin and I discuss challenges that are unique to people who need to use social media to reach out to customers, but whose primary job is sales. I try to help these professionals find a balance between the call of the day-to-day work in their jobs, along with the long term strategic goals that their marketing should be working toward.