I can’t emphasize enough the importance of content quality in your email campaign. This refers to the copywriting as well as the actual content that you are providing to your audience so they can learn or be informed. 

TL;DR

Your subscribers will only receive a message you’re sending if you speak to them in a voice they can understand.

What You Say Is As Important As How You Say It

You should never send an email for the sake of sending an email to just show up in the inbox. It doesn’t take long for an audience to decipher fluff from meaningful information (and you will know that by the unsubscribe rate). 

When you’re working with small, targeted audiences, it’s very easy to tell what content really resonates. When you know that, and when you have a firm grasp of your audience and niche, you can use that data to plan and develop exactly what content will do well in building engagement.

It’s also very important to use the jargon and terminology that resonates with your audience, especially with niche markets. This shows that your business has a clear understanding of their pain points and needs. In addition to professional copywriting that will offer persuasive messaging, be sure that your content is honed to provide the subscriber with confidence in your brand.

Do you need help refining your messaging to get better results? Implementing the right communications strategy can be all the difference in seeing real results. We’re here to help, just ask.        

If your industry is very technical, developing a brand voice that is recognizable to the target audience, but still understandable to newcomers can be challenging. We can help you navigate that path.