Lead generation is a big part of our job in marketing, whether that’s through a slow funnel that takes time to produce, or with quick-producing ad campaigns designed for the lowest hanging fruit. Overall, we defer to email as a main methodology for lead generation, because we know that it's more effective than any other method. But even with our decades of experience, when it comes to lead generation there is one piece of advice we always give:

Don’t put all your lead generation eggs in one basket.

While email is a consistent, reliable driver of leads, it should not be your only source. In digital marketing, you can also turn to online advertising, social media, SEO and a variety of other tactics that can round out your sources for new customers. Email marketing generally outperforms most of these in terms of ROI, but diversifications vital to success. It helps ensure that you’re reaching your prospects where they are, no matter where that may be.

Do you need to build your email marketing channel to develop your lead process, or diversify into other channels? We can help, contact us today for a discovery call to find the best solution for your lead generation program.