Most new clients come to us focused on building an email newsletter. It’s seen as a way to share information, provide timely updates and share valuable information on a regular basis. And while we love building newsletters, it’s not usually the first place we start when we launch a new program. 

The first thing I always start with is some kind of automation.

I call automation "the gift that keeps on giving". Once you set up an automation, it can run in perpetuity. That means that every time someone is added to your list, they're going to start receiving those automation emails if they're qualified for it. And for a small communications team, which describes most of our clients, it allows you to create a campaign one time and get continued results from it.

There are many types of automations you can run, from an onboarding series to an educational funnel, automations keep your audience engaged even when you’re too busy to think about it. 

Ready to get more from your email program? We’re Mailchimp Pro Partners and email experts. Contact us to find out how we can help.