Top Email Design Trends for 2022
2021 was a record year for email marketing, with over 10 BILLION messages sent and 2022 is on track to more than DOUBLE that number. With that kind of volume, it’s imperative that you do everything you can to make your message stand out from the crowd. Our friends at Litmus identified the top design trends for 2022 and here are our favorites:
Catch a Wave
Image courtesy Litmus
Or follow the curve, either way, the days of boxy emails are long gone. Today’s design trends are exploring new, softer and more interesting shapes when it comes to email layouts, with curves and waves leading the charge.
Mixed Media
Image courtesy Litmus
Making your emails exciting and engaging can be tough when all you have to work with is stock imagery, but using mixed media is a great way to stand out. Combining illustrations, photos, effects and even animations to create your own “custom” imagery is a genius hack for stretching your graphics budget.
Personalization
Image courtesy Litmus
Always a classic, you can never go wrong with creating a personal connection with your audience. Personalization has come a long way from simply using a recipient’s name to now digging deep into marketing data stores to use search history and shopping trends to personalize campaigns even further.