Marketing Minute with Kevin Willett: Websites vs Social Media Pages for Small Business

This week Kevin Willet of New England B2B Networking and Friends of Kevin asked a question I hear a lot from small business owners... why do I need a website when I can just use a social media page to advertise my business? While many small business owners are tempted to take the quick, easy and cheap route of the free social page, it's not really the best idea as a long term investment in your business marketing. Here I try to explain why that is true, and considerations small business owners should think about as they create their online marketing plan.