Why Video is Vital to Your Social Media Marketing Success

In a recent interview, Mark Zuckerberg called video “a mega trend, almost as big as mobile.” That’s a significant statement for marketers to pay attention to. Even the casual observer can see that video is quickly becoming a dominant format in social media across established platforms like FaceBook, Twitter and Instagram while also pervading the stream with up and comers like SnapChat and WhatsApp. Now that the Internet and mobile infrastructure has matured to support the transfer of large amounts of data with ease, people are sharing videos more frequently, a trend that your business should certainly take advantage of for a multitude of reasons:

Video is Engaging

Psychologically speaking, no other content is more engaging than video. Video combines both auditory and visual content for maximum impact and message retention. Our brains are predisposed to process and retain visual content. In fact, the human brain processes images 60,000 times faster than text, allowing marketers to pack way more content into a video. Also, an average viewer will retain 95% of that message when it is watched versus only 10% when it is read. Video lets you deliver more content to your audience and virtually guarantees that they’ll retain more of what you’re communicating.

Everyone is Doing It...Including Your Competitors

Between April and November of 2015, the number of video views on Facebook doubled from 4 to 8 BILLION PER DAY. And as personal sharing of private video content is on the rise, savvy marketers are creating and sharing more video content too because IT WORKS. A user’s positive experience with a video ad increases their purchase intent by 97% and brand association by 139% clearly showing that video is effective content. It’s no wonder that 70% of B2B marketers are using video in their marketing mix, especially when 86% are reporting their efforts to be successful.

It Is Not Going to Stop Anytime Soon

Video is undoubtedly tops when it comes to media types for sharing, especially now that it’s so much easier to produce and upload. Every social platform from FaceBook to LinkedIn has embraced video as the future of content marketing, making it easier than ever to incorporate video into your paid and non-paid marketing mix. And why not? Video is now easier than ever to create and use, easy to share and it’s effective. Marketers are quickly realizing social video advertising might be the closest thing to a magic bullet they’ll ever find. Just look at the facts:

If you haven’t jumped on the video bandwagon, it’s time to hop on. The facts are clear: integrating video into your online and social marketing mix will increase engagement, brand awareness and ultimately, sales.