How Should I Spend My Online Advertising Budget?

Everyday you’re bombarded with online advertising, whether it’s while searching for a recipe on Google or scrolling through your Facebook newsfeed, all the while painfully aware that you should be upping your online advertising game. But where do you start? Where will you achieve the best return on investment? What methods are ultimately going to drive sales?

Digital Marketing
Marketing
Marketing Strategy
Social Media Marketing

What Businesses Need to Know About the Google+ Shut Down

Rest in peace Google+. As of April 2019, Google+ will cease to exist as a social network. 
 
Many have long heralded the eventual demise of what’s widely considered the Internet giant’s biggest failure, but two major security breaches in late 2018 swiftly put the final two nails in the coffin of the limping social network. So now what? 
Digital Marketing
Marketing
Social Media Marketing

Our Top 4 Digital Marketing Tips for Kicking Off 2019 with a Bang

With the holiday season behind us, now is a great time to reflect on the things we learned during what is, for many businesses, the busiest time of the year. On November 15, 2018, we participated in the MailChimp Small Business Twitter Chat and shared some of our favorite digital marketing tips for small business success during the holiday, and arguably, any season. Here are some highlights from that event that we hope will help you get your digital marketing and email campaigns off to a great start in 2019.

Digital Marketing
Marketing
Marketing Strategy
Social Media Marketing

The Importance of a Social Media Check-Up

How can a social media audit help grow your business?

Digital Marketing
Social Media Marketing

Why You Should Be Using Facebook Messenger Marketing

 

Did you know that although 1.3 billion people actively use Facebook Messenger, less than 1% of businesses are using it for marketing? If that doesn’t scream opportunity to you, take a step back.

Digital Marketing
Social Media Marketing

Cambridge Analytica, Data Privacy & Your Marketing Strategy

Technology and data privacy has come to the forefront of our political news in recent days, as the shocking revelation of the work of Cambridge Analytica has come to light and it bears important lessons for the business and marketing strategy for every company involved in digital marketing today.

Protecting Your Digital Marketing Investment with Goal Measurement

With the Internet at the epicenter of nearly all business, you’ve likely invested in some digital marketing programs to drive awareness, leads and sales. In fact, you’ve probably invested more time, money and resources in online marketing than you’re even aware of (how much time did you spend on social media today?).
 
So how do you know that your marketing programs are effective? How do you know that you’re getting a solid return on your investment and not wasting valuable resources on efforts that don’t produce results?
 
Digital Marketing
Marketing

A House is Just a House - Or is It? Understanding the Value of Integrated Marketing Programs

A house is a house, right? Four walls, a roof, maybe a basement if you live up North. Otherwise, they’re all pretty much the same, right? Then why the massive price range? Why is a 3-bedroom home in Harlingen, TX $80,000 and a 3-bedroom condo in New York’s Upper West Side just under $5 million? It’s because a house isn’t JUST a house. Multiple factors go into the value and appeal of each individual property - location, size, amenities, style - all creating a complex mix to arrive at a price point unique to that particular property.
Branding
Email Marketing
Marketing Strategy

Pages