What is branding and why is it important to my business?

Branding is a marketing method used to identify the demographic that is most likely to desire your product or service and developing a representation of your business that will appeal to that demographic. Positioning is the development of a strategy to make a brand recognizable to a specific market.

In an age of digital media, your brand is more than a business card or flyer. Today, branding is the process of building a presence and developing a strategy to target your audience through your website and beyond. To be successful in online marketing, your business must stand out from the rest. Your message needs to be focused, and your product or service must be relevant to your niche market. The team at 108 Degrees will help position your brand online to accomplish all of these goals.

Stand Out From the Crowd

Whether you are a promising new business, or an entrepreneur seeking funding for a startup, our team can develop a plan of action that will help you navigate the turbulent seas that are unique to emerging businesses. From defining your target audience and the position of your brand to creating a marketing spending strategy and budget that can integrate with your business plan – we work with you to create the online personality of your brand and carry it through to your offline business approach.

Our Clients