Branding

Stand Out From the Crowd

Whether you are a promising new business, or an entrepreneur seeking funding for a startup, our team can develop a plan of action that will help you navigate the turbulent seas that are unique to emerging businesses. From defining your target audience and the position of your brand to creating a marketing spending strategy and budget that can integrate with your business plan – we work with you to create the online personality of your brand and carry it through to your offline business approach.

A Logo Is More Than An Icon

Our experienced designers will tell you that every successful business will have an equally successful logo. Whether quirky or traditional, dramatic and daring or subtle and calm, this visual element is often the first impression prospective customers will have of your company brand. We work with our clients to build just the right image to convey the company message and attract a prospective audience.

To further strengthen your brand and provide consistency throughout your marketing, 108 Degrees also works with you to develop both online and offline visibility incorporating your new logo design across mediums. Whether through creation of print marketing materials, social media sites or mobile applications - our team will ensure your identity is both consistent and compelling.

Integrated & Seamless

For small and mid-sized business owners, creating a consistent feel from print to online is important to reaching a target audience and driving traffic between your website, social media pages and a retail location. For example, sending out a direct mail postcard promoting a special sale or launching a new product would of course direct audiences to visit the website. The recipient would then find themselves on your website landing page that describes the promotion in greater detail and most likely give direction or follow-up information about participation, purchase or other form of engagement.

Business owners need to manage their dollars spent, and an integrated plan that makes the best use of online and offline resources is the most efficient and effective way to capture just the right audience. An integrated marketing plan makes it easy to efficiently focus efforts on a specific target group and then track engagement via the Internet.

When it comes to creating traditional print pieces to complement your online efforts, the experienced team at 108 Degrees has you covered. Whether you are looking to re-create your corporate identity to match your online efforts, or advance your reach through direct mail or point-of-sale displays, we offer the best advice in brand building and integrated communications. Our services include: