Dynamic Benchmarking

About Dynamic Benchmarking

Founded in 2010, Dynamic Benchmarking provides state-of-the-art, online benchmarking study platforms for non-profit organizations and associations. As a small software startup, it needed to focus on its core competency and bring in an agency to meet marketing goals. 108 degrees was initially brought in to run the company’s website and digital marketing campaigns, but now acts as an extension of the team. We provide full support for their marketing needs, including working with both staff and clients to build awareness of its products and developing its brand. 



Software startups are well-known for their need to adapt with the needs of their clients. We worked with the executive team at Dynamic Benchmarking to continuously refine its message and brand direction so that it evolves along with its customer base. In 2015, we helped coordinate a logo and brand redesign to bring its corporate identity closer in line with its industry and message. In 2017, working with the founders and partner organisation, we developed the branding used for their industry-leading New Member Engagement Study. 


As a technology provider, Dynamic Benchmarking needed a website that would meet the design standards of the industry as well as build its brand and reputation. We helped craft messaging and presentations that would speak to its audience of association and non-profit executives and created a responsive website that encouraged product research and lead generation. An important part of its offering to clients is the services and experience Dynamic Benchmarking brings to the benchmarking process so great emphasis was placed on the blog where the company founders and team members were able to pass on their individual knowledge as well as build respect and trust with prospects and customers. In addition to website design and development, our work with their site also included search optimization, content refinement and lead generation strategy and tactics. 

We began working with Dynamic Benchmarking on its email marketing in 2013 when we suggested that the company’s email communications needed to be more regular, expansive and mature to resonate with its target audience of association and non-profit executives. Our programs included webinar registration emails, pre- and post-event promotions, regular monthly news, software update notices to customers, and automation programs. In 2014, we coordinated the integration of their email program with their CRM, which allowed the Sales team to have up-to-the-minute analytic results from email campaigns. Dynamic Benchmarking email programs also included cold email, email automation, content curation newsletters and monthly news.
Dynamic Benchmarking is a software provider that caters to membership-based organizations. It is essential that any public relations efforts support the company’s brand, as well as promote the member-engaging platforms it develops. Our press releases, news media and events coverage provided strategic communications that build the company’s reputation, strengthen the relationship between Dynamic Benchmarking and its clients, and provided outreach to the niche industries of associations and non-profit organizations. The messaging we provided encouraged partnership and collaboration with clients and the industry.
In 2017, we worked closely with Dynamic Benchmarking executives and project managers to promote and launch a first-of-its-kind industry benchmarking study, the New Member Engagement Study. We created PR and social media buzz to inform the industry and engage participants. Our work included brand development for the survey, marketing support for platform creation, campaigns conducted for the industry’s largest annual event and efforts to promote the study and results. 
Email marketing
Marketing strategy
Public relations
Social media management
Survey launch
Website design and development

We've been working with 108 Degrees for several years and rely on them for the majority of our marketing needs. Initially, MaryAnn and her team really took the time to learn about our business and the market we serve. Now, they educate, encourage and push us to grow and expand our marketing efforts...and the results have been terrific. From digital marketing, to website creation and everything in between, the team at 108 Degrees have become de facto members of Dynamic Benchmarking...and we wouldn't have it any other way!

~ Lisa Vivinetto, Co-Founder & Chief Marketing Officer