A La Mode started as an idea - the idea that kids with food allergies should be able to enjoy a delicious ice cream treat with their loved ones and not have to sacrifice taste, quality or flavor selection because of their dietary limitations. In a matter of years, they grew from a local NYC creamery into a nationally celebrated brand with diverse offerings that include products that meet Safe Snack™ guidelines and were available in schools, stadiums, companies, and at home, purchased from a local grocery store, or from an online store.
While the company had a large and dedicated following on Instagram, other social media channels were largely ignored as the company focused on internal growth. Preparing for a national campaign required an update and overhaul to ready these channels for new audience reach. 108 Degrees helped to develop the voice and presence on LinkedIn, Facebook, Twitter and developed a new YouTube channel to share video content provided by customers and team members. We also contributed to the Instagram channel, to help bring the B2B voice needed to reach new markets and ensure that messaging across all channels was consistent and regular.
Before working with 108 Degrees, email outreach from the company was mainly focused on supporting the local market in NYC that frequented the flagship retail store. While this was a loyal following, the reach was too limited to drive consumer demand in national grocery chains or build up the B2B inquiries that would expand their reach into other markets. Our team helped to sort and segment lists and build regular campaign outreach with editorial planning, updated templates and transactional emails tied to online store transactions. Our efforts also included list growth initiatives, with the intention of driving new, fresh audience members into the exciting world of allergy-free, hand-packed ice cream goodness.