North East Canvas Products Association
ABOUT NECPA
The North East Canvas Products Association (NECPA) represents manufacturers, suppliers and fabricators for the awning and marine canvas industry. The near century-old organization offers membership for qualified applicants and an annual conference and trade show that provides educational and networking opportunities for the region. Run by a volunteer board, NECPA brought on 108 Degrees to manage both the digital marketing initiatives for the organization and its annual event, as well as handle the day-to-day management of administrative tasks for membership. 108 Degrees acted as the main communication channel for the organization to the outside world.
Project
BRAND DEVELOPMENT
While NECPA had an established brand in the industry, it sought to improve the look and presentation of that brand at both its annual event and online presence. 108 Degrees worked with its Board to modernize and enhance the association’s logo, as well as build a more sophisticated brand identity for its online and trade show presence. We developed professional quality marketing materials, event signage and handouts as well as its digital presence. We also extended the efforts of the organization to work with industry suppliers and other non-profits to help increase the reach and promotion of its annual event.
