Rosenfeld Bagel Co.
About Rosenfeld Bagel Co.
For over 40 years, Rosenfeld's has been the Boston area's leading Kosher bagel shop, offering award-winning challah, scrumptious baked goods and New York style bagels made with the same old-fashioned recipe that made them famous. But even with a well-known local reputation, Rosenfeld's ownership recognized that building their business in the 21st century would require more than their current marketing programs could deliver. 108 Degrees was brought in to initiate Rosenfeld's digital media program, including social media management, email marketing and coordination of their website. While our work is predominantly focused on the digital brand, we also provide strategic advice for overall marketing initiatives, including direct mail, print advertising and corporate identity.
Project
SOCIAL MEDIA
Before working with 108 Degrees, Rosenfeld's social media reach was limited to a Facebook page that saw infrequent, irregular updates that were well-intentioned, but missing key opportunities to connect with followers. We developed a regular communications schedule to engage the audience and encourage more interaction, building page visibility. Other social platforms were added to the mix, including Twitter and Google+, which helped to build awareness of the business with new markets.
