Mastery Transcript Consortium
ABOUT MASTERY TRANSCRIPT CONSORTIUM
Mastery Transcript Consortium (MTC) is a network of independent and public high schools reinventing how students prepare for college, career, and life. Together, MTC member schools are creating a digital, high school transcript that reflects the unique skills, strengths, and interests of each learner. This new transcript, called the “Mastery Transcript,” will support schools in shifting from a traditional instruction model that credits student seat-time spent in subject-based courses to a mastery-based model that credits demonstrated achievement of Mastery Credits (both in traditional content areas, as well as in the development of skills, such as collaboration, communication, and leadership). At the same time, the Mastery Transcript will provide colleges and employers with an efficient and informative profile of the “whole student” that differentiates the student’s individual strengths.
Project
With a mission to reinvent how students prepare for college, career, and life, Mastery Transcript Consortium (MTC) needed an effective, efficient way to communicate their progress and messages to a wide range of audiences, from administrators to educators, and even the public. As a new organization, MTC started managing its communications using spreadsheets, but as these lists grew, the team knew that it was time to institute a more sophisticated system.
Working directly with the MTC Communications team, we presented the capabilities of several customer relationship management systems, helped them determine the best option for the organization’s needs and assisted in the integration, configuration, and implementation of that system with their email communications platform. In addition, we worked with the team to prepare users for ongoing email communications by providing training materials for users of the new system.
Additionally, to present a strong and polished brand image, we created multiple email templates as well as consulted on how to address the various audiences with appropriate messaging for their unique pain points and interests as different stakeholders in the education process. Currently, we are assisting MTC with a rebranding of its templates as well as consulting on its overall marketing planning and strategy.
Services Provided
Email Marketing Campaigns
Marketing Strategy & Consulting
