Protecting Your Digital Marketing Investment with Goal Measurement

With the Internet at the epicenter of nearly all business, you’ve likely invested in some digital marketing programs to drive awareness, leads and sales. In fact, you’ve probably invested more time, money and resources in online marketing than you’re even aware of (how much time did you spend on social media today?).
 
So how do you know that your marketing programs are effective? How do you know that you’re getting a solid return on your investment and not wasting valuable resources on efforts that don’t produce results?
 

A House is Just a House - Or is It? Understanding the Value of Integrated Marketing Programs

A house is a house, right? Four walls, a roof, maybe a basement if you live up North. Otherwise, they’re all pretty much the same, right? Then why the massive price range? Why is a 3-bedroom home in Harlingen, TX $80,000 and a 3-bedroom condo in New York’s Upper West Side just under $5 million? It’s because a house isn’t JUST a house. Multiple factors go into the value and appeal of each individual property - location, size, amenities, style - all creating a complex mix to arrive at a price point unique to that particular property.

Why Having the Lowest Price Might Be Hurting Your Business

Frequently clients come to us with questions about their pricing - is our pricing too high, is our pricing too low, when should I raise my prices? One of the most common questions we get is if raising their prices will hurt their brand. Ironically, the reality is very often the opposite - a lower price may actually be hurting your brand and here’s why.
 

Price = Value

Get Close, Get Familiar, Build Trust - Top Takeaways from INBOUND17

INBOUND17 was by far the largest marketing conference I’ve ever attended. With over 300 educational sessions, keynotes and spotlight discussions, navigating the learning path at Inbound was a job in and of itself. It was often very difficult to whittle down the many choices to the session that would be most valuable, and yet there wasn’t a bad choice to be made. Every session held value, every speaker was well-qualified and an expert in their own right. It was hard to be disappointed, and in fact, I have yet to meet anyone who was.

Five Tips for Boosting Email Open Rates

Email is likely the most common form of direct marketing used today, and why not? It’s affordable and effective, that is, IF you can get your audience to open your emails. For many small businesses and nonprofits, it's getting this open that is the most challenging obstacle to a successful campaign.
 

Is It Time For Your Website’s 10,000 Mile Tune Up?

If you are like me, your car is one of the most used and needed tools for your life and work. It provides access to the world, allows mobility and freedom, provides connections and keeps your routine running smoothly. Knowing its value, you will maintain it, keep it fueled and relay its value to others. 
 
But do you think of your website as a similar tool?
 

Are “Sticky Notes” Killing Your Marketing?

It’s a great idea to brainstorm your marketing on sticky notes, napkins or other scraps of paper, right? Think again! From time to time we work with clients who have great ideas, but capture them in a haphazard and inconsistent method - sticky notes. Learn why “Sticky Note Marketing” can be more detriment to your business than help.

Now You See Me, The Importance of Directory Listings

While many people understand the term SEO, and the idea behind it that leads to increased website visits, business listing sites, or web directories, can be another useful tool to bring visitors to your website. As a business executive who is dependent on website traffic for optimal growth, it’s critical to understand the difference between these two options, and why your organization should consider both.
 
A DIRECTORY IS NOT AN SEO SERVICE

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