Five Tips for Boosting Email Open Rates

Email is likely the most common form of direct marketing used today, and why not? It’s affordable and effective, that is, IF you can get your audience to open your emails. For many small businesses and nonprofits, it's getting this open that is the most challenging obstacle to a successful campaign.
 

Is It Time For Your Website’s 10,000 Mile Tune Up?

If you are like me, your car is one of the most used and needed tools for your life and work. It provides access to the world, allows mobility and freedom, provides connections and keeps your routine running smoothly. Knowing its value, you will maintain it, keep it fueled and relay its value to others. 
 
But do you think of your website as a similar tool?
 

Are “Sticky Notes” Killing Your Marketing?

It’s a great idea to brainstorm your marketing on sticky notes, napkins or other scraps of paper, right? Think again! From time to time we work with clients who have great ideas, but capture them in a haphazard and inconsistent method - sticky notes. Learn why “Sticky Note Marketing” can be more detriment to your business than help.

Now You See Me, The Importance of Directory Listings

While many people understand the term SEO, and the idea behind it that leads to increased website visits, business listing sites, or web directories, can be another useful tool to bring visitors to your website. As a business executive who is dependent on website traffic for optimal growth, it’s critical to understand the difference between these two options, and why your organization should consider both.
 
A DIRECTORY IS NOT AN SEO SERVICE

Visual Social Marketing - Is It Really Important?

Instagram. Pinterest. Snapchat. Facebook. Twitter. No matter which platform you use, social marketing includes images. Everything from photos, illustrations, videos and infographics. There is no doubt that images capture the attention of the audience. Maybe a picture really is worth 1,000 words?
 
Over the last 12-months social media giants, such as Instagram and Facebook have analyzed users and developed their applications with algorithms that highlight and emphasize visual content. What do they know that you should?
 

A Night In The Shark Tank -- Lessons from Daymond John

I recently attended a speaking event at a local college where Daymond John of FUBU and Shark Tank fame gave an inspirational message to the up and coming leaders of our time.
 

Secrets of The Bounce

Do you attract enough visitors to your site, but don’t understand why aren’t you getting more leads? Your visitors can’t become leads if they don’t take the time to stay and look around. One great way to know if they are doing that is to analyze your website’s effectiveness via the visitor bounce rate.
 

Why I Like Lavern & Shirley Better Than Lorem & Ipsum

It’s time to see the first layout of your new project. You follow the link and view the page for the first time. It’s beautiful! The photos look great! The layout is handsome. Everything looks in place and appropriate, except…. In place of punchy copy your design team has given you gibberish. The words themselves look good, but reading them tells you nothing! It’s a block of Latin-looking text starting with Lorem Ipsum.
 

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