A Night In The Shark Tank -- Lessons from Daymond John

I recently attended a speaking event at a local college where Daymond John of FUBU and Shark Tank fame gave an inspirational message to the up and coming leaders of our time.
 

Secrets of The Bounce

Do you attract enough visitors to your site, but don’t understand why aren’t you getting more leads? Your visitors can’t become leads if they don’t take the time to stay and look around. One great way to know if they are doing that is to analyze your website’s effectiveness via the visitor bounce rate.
 

Why I Like Lavern & Shirley Better Than Lorem & Ipsum

It’s time to see the first layout of your new project. You follow the link and view the page for the first time. It’s beautiful! The photos look great! The layout is handsome. Everything looks in place and appropriate, except…. In place of punchy copy your design team has given you gibberish. The words themselves look good, but reading them tells you nothing! It’s a block of Latin-looking text starting with Lorem Ipsum.
 

Google v. Facebook - Choosing the Right Ad Program For Your Business

Sometimes, it’s all about leads. Whether you’re working for a small business or a non-profit, the challenges of lead generation with a limited budget (and often limited views on advertising) can be intimidating. As a professional digital marketer with more than 20 years of ad buying experience, let me give you my take on where and how to make your online ad buy decisions.

Magic Bullet or Perfect Storm - What’s Your Digital Marketing Strategy?

When it comes to marketing strategy, most business executives take the same approach they do to the rest of their business - they problem solve. By nature, this problem-solving approach targets the source of the issue. It puts a laser focus on the cause and then works toward a resolution for that specific issue. I like to call this targeted strategy the ‘magic bullet’ - one issue, one solution.
 

Implementing Your Marketing Strategy

In this three-part series we are exploring the common small business problem of “broken marketing”. In Part 1,  we discussed how to determine if your marketing is broken, and how to recognize the signs and symptoms of a program in need of help. In Part 2, we covered the development of a marketing strategy and a plan that will help to focus your company on success. 
 

Fix Your Marketing With A Strategy

In this three-part series we are exploring the common small business problem of “broken marketing”. In Part 1, we discussed how to determine if your marketing is broken, and how to recognize the signs and symptoms of a program in need of help. 
 
In this article we discuss the development of a marketing strategy and a plan that will help to focus your company on success. 
 
Who should develop the strategy?

Why Your Marketing Is Broken

Does it feel like your marketing is hopelessly broken? How do you even know if it’s broken, or how badly? Are you feeling frustrated with your efforts or lack of progress with your marketing programs?
 
In this three-part series, we will help you determine if your marketing is the source of your business challenges, how to fix your marketing programs, and the best way to find the help you need to create a successful result.
 
Is my marketing broken?

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