Taking Your Marketing Pulse With An Audit

When most clients come to us for help, they look forward to having us dig right in and fix every cause of their marketing concerns. And while we are thrilled to help put them on the right track, our first work with a client often begins with a marketing audit.

Some clients are a little surprised at this. Let’s face it, an audit doesn’t sound as fun and exciting as a website redesign or social media overhaul, and it’s certainly a lower budget endeavor. So why start there? Well, after many years of working with a wide variety of organizations, we have determined that beginning with an audit is the best way to quickly and effectively diagnose the key areas of concern for an organization and then write the correct prescription for success.

Your doctor doesn’t hand you a pill bottle without first asking about your symptoms or health issues (at least, we hope they don’t!). As professionals, we know that it’s critical to step back and spend the time to analyze the areas of concern, survey the brand and get a feel for the industry before jumping in to “fix” anything. After all, what might be a client’s concern (e.g. an ugly email template causing low click rates) may not be the cause of their true problems (e.g. poor brand messaging stifling engagement and list growth).

For this reason, before we jump in to correct a potential problem, we believe in first assessing the full landscape so that we can gain a more complete perspective on the right solutions for your needs. In the end, it saves the clients time and money, because we don’t waste resources on areas that don’t really need attention, and brings better overall results, since we solve the real problems that are hampering your progress.

If you think you’re ready to level up your marketing, contact us about an audit, or learn more about our email marketing audits here.