Reunite & Reignite: ICBA 2022

February 2022

Marketing Agency Founder Discusses The Birth of an Email at In-Person and Virtual Sessions.

108 Degrees Founder and Principal, MaryAnn Pfeiffer, will speak at the 2022 ICBA Conference on February 4-7, 2022, at the DoubleTree Hilton Hotel Universal Orlando, FL. MaryAnn will present an informative, in-person session entitled The Birth of an Email on Monday, February 7th, at 11:40am ET. That same session will also be aired virtually on February 11th at 3:30 pm ET.

Since 1927, the Independent College Bookstore Association (ICBA) has been focused exclusively on serving institutionally-affiliated college store members. ICBA programs and services are designed to help stores remain independent and be financially and operationally successful. The ICBA Conference provides a unique opportunity for members to come together both in-person and virtually to connect, learn and strategize during these unique and dynamic times.

An expert in email marketing for over two decades, MaryAnn is a Certified MailChimp Pro Partner and the Founder and Principal at 108 Degrees, LLC where she also serves as the Creative Director and Chief Strategist for all projects. She is a frequent speaker, guest and author for numerous events and publications, and recently published Precision Email: 7 Lessons In Engagement Strategy.