To Unsubscribe Or Not To Unsubscribe, That Is The Question

Best practice rules tell us that we should regularly scrub our lists of non-performing names to ensure that our messages are landing in the inbox of only those who are ready for our messages. But, at the Mailchimp Partner Community Kickoff meeting in 2020, I shared the story of a client who proved consistently that the only subscriber who is truly disengaged is one who asks to be removed from the list.

Benchmarks For Email Success

Is it all about the open? What about clicks? We collaborated with 7 other Mailchimp Partners to determine and define the most important benchmarks for determining the success of an email campaign.

Essential Tools for Email Marketing

If you've worked with us in the past, you may know that our agency is a Certified Mailchimp Partner. One of the great advantages of this program is the opportunity to connect with other partners, all of whom are true experts in the world of digital and email marketing. In an effort to promote ongoing learning for our followers, a group of us have banded together to provide expert advice every month from our collective decades of experience. This month, we asked the partners to provide their top email marketing tools that everyone should consider.

Why Video is Vital to Your Social Media Marketing Success

In a recent interview, Mark Zuckerberg called video “a mega trend, almost as big as mobile.” That’s a significant statement for marketers to pay attention to. Even the casual observer can see that video is quickly becoming a dominant format in social media across established platforms like FaceBook, Twitter and Instagram while also pervading the stream with up and comers like SnapChat and WhatsApp.

Why Your Business Needs a Marketing Strategy Audit Now

You’ve probably heard time and again that much of the success of your business depends on the strength of your marketing strategy. With that being said, we can probably agree that your marketing strategy deserves some serious, top-notch attention. So when is the last time you’ve taken a good look at your marketing strategy? Better yet, when is the last time you’ve updated it? If you honestly can’t remember or have started sifting through floppy disks to find it, then we need to talk — now.

How Should I Spend My Online Advertising Budget?

Everyday you’re bombarded with online advertising, whether it’s while searching for a recipe on Google or scrolling through your Facebook newsfeed, all the while painfully aware that you should be upping your online advertising game. But where do you start? Where will you achieve the best return on investment? What methods are ultimately going to drive sales?

What Businesses Need to Know About the Google+ Shut Down

Rest in peace Google+. As of April 2019, Google+ will cease to exist as a social network. 
 
Many have long heralded the eventual demise of what’s widely considered the Internet giant’s biggest failure, but two major security breaches in late 2018 swiftly put the final two nails in the coffin of the limping social network. So now what? 

Our Top 4 Digital Marketing Tips for Kicking Off 2019 with a Bang

With the holiday season behind us, now is a great time to reflect on the things we learned during what is, for many businesses, the busiest time of the year. On November 15, 2018, we participated in the MailChimp Small Business Twitter Chat and shared some of our favorite digital marketing tips for small business success during the holiday, and arguably, any season. Here are some highlights from that event that we hope will help you get your digital marketing and email campaigns off to a great start in 2019.

Pages