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![Be Everywhere (Via Email)](https://images.squarespace-cdn.com/content/v1/60bd497f58d5604ce05a0265/1726589642368-WGXKJFRZHHRBRJ1AOPBO/nick-fewings-C2zhShTnl5I-unsplash.jpg)
Be Everywhere (Via Email)
![The Magic of Brand Loyalty](https://images.squarespace-cdn.com/content/v1/60bd497f58d5604ce05a0265/1725387541725-19MHNN9FNOG7KD2678KD/AdobeStock_309514536.jpg)
The Magic of Brand Loyalty
![You Don’t Sell Air](https://images.squarespace-cdn.com/content/v1/60bd497f58d5604ce05a0265/1724764573196-QTYWU22I2V7WB2TB96JP/AdobeStock_7095311.jpg)
You Don’t Sell Air
TL;D; If you want results, narrow your focus to specific interests and target your messaging.
![Perception Is Reality](https://images.squarespace-cdn.com/content/v1/60bd497f58d5604ce05a0265/1724764590737-O2XQBY4Z05KJFKZFWWVC/AdobeStock_283756113.jpg)
Perception Is Reality
![Your CRM + Email = Sales](https://images.squarespace-cdn.com/content/v1/60bd497f58d5604ce05a0265/1723242351907-MEUKWXE17RN6O5BH2HTX/AdobeStock_546675248.jpg)
Your CRM + Email = Sales
TL;DR What you know about your subscribers is what will convert them into customers.