Your CRM + Email = Sales
Email marketing is not just about email. Email marketing is about your audience, your subscribers and all of your communications with them. Making sure you can communicate effectively to those subscribers means knowing who they are and having the ability to target them correctly with the messages you want them to receive.
TL;DR
What you know about your subscribers is what will convert them into customers.
The Value of Your Data
Think about your CRM like a bank account. There may not be actual dollars in there, but there is data. Data about past customers, current customers and prospects, and leveraging that data is exactly what puts money into your actual bank account. When it comes to email, your list should be directly tied to your CRM, to ensure that your list is healthy, updated and relevant.
One of the reasons we like Mailchimp as an email provider is the ubiquitous nature of their integrations. Nearly every CRM connects to their systems natively, and for those that don’t, we can leverage the open API to configure some type of solution that will bring relevant data from the CRM to leverage for program goals. The more relevant data we can bring in about a subscriber, the more customized their communications will be, which is a recipe for faster and more effective conversion.
If you want to level up your email program to get better results, consider connecting your CRM to your ESP to share relevant subscriber data between the systems. We’re integration experts, so give us a shout if you need a hand.
Are you ready to elevate your process? Read how we helped the National Association of Chronic Disease Directors integrate their email with their CRM.
