BLOG
CATEGORIES
Strategy | Email Marketing | Social Media Marketing | All Articles

The Dreaded Promotions Folder: What Marketers Need to Know
The recent introduction of the Promotions folder in Apple Mail with iOS 18 has once again sparked discussions among email marketers about how this change will impact email marketing strategies.

Why Email Is Your Best Digital Marketing Channel

Strategy Tip: Best Performing Re-engagement Email
What is the best performing re-engagement email you can use?

Always Be Marketing (Through Email)

How To Build An Email Marketing List

The Secret To Great Click Through Rates
The Secret to Great Click Through Rates

Strategy Tip: Segment Low Performing Audiences
Email Segmentation Improves Engagement

What Email Reporting Data Points Should You Measure?
Email Open Rates Are No Longer Reliable

Strategy Tip: Best Email Campaign to Launch

A Little Altruism Goes A Long Way
Don’t be another taker for your subscribers, be a giver in your email marketing and your generosity will come back to you tenfold.

Be Everywhere (Via Email)

Strategy Tip: Email Marketing & Lead Generation
Don’t put all your lead generation eggs in one basket. Not even email.

Are The Robots Taking Over?

Strategy Tip: Implementing Email Best Practices
Are best practices important for your organization’s long term goals? Implement them by bringing in the right resources with expertise in the specific area you need. If that's email, look to an email specialist to help.

Quality Over Quantity

Strategy Tip: Ask Questions To Better Your Email Process

The Magic of Brand Loyalty

Sender Reputation & Email Nightmares

Speak Your Prospect’s Language

You Don’t Sell Air
TL;D; If you want results, narrow your focus to specific interests and target your messaging.