What You Need To Know About Cold Email
For as long as there has been business email, salespeople have used it to reach out to prospects to try to start the sales process. Increasingly, email has replaced telemarketing as a main tactic for outreach, since it is faster, more efficient and often lower cost. Today, tools have evolved to make cold outreach easier and more effective.
TL;DR
Use software designed for cold outreach with a highly qualified list to generate leads..
Modern Day Prospecting
Back in the early days of business email, sales teams would search for contacts and send individual emails out, often via Microsoft Outlook or another email client they used to manage their personal mail. As CRMs came into the picture, this same process was updated to occur within the sales software, allowing easier tracking and reporting for sales email activity.
This process is known as “Cold Email” because unlike the subscribers on your marketing list, these are people who did not give you permission to contact them (yet), but it is instead a “cold outreach”.
Today, Cold Email leverages both AI and target technology to act like a salesperson whose specific goal is to email a qualified prospect to encourage them to start a dialogue. Cold Email allows you to launch a dialogue by sending a cadence or series of emails to your prospects so that they can get comfortable hearing from your team. A good Cold Email system also provides clear unsubscribe links and limits your automated outreach, so that you can manage your list and preserve your domain reputation.
If you need to email people you don’t know, but who are clearly qualified, and you want an efficient manner to do so, Cold Email is what you should use. It does not and cannot replace the relationship with the sales team or account manager, but it can make their job much easier.
The key to success in a cold email program is developing a highly qualified list that is a good match for your products or services, and a compelling offer to elicit their response. If you would like more information about how to do that, just reach out, we’re happy to help.
There are a myriad of list sources available today, but only some will provide you with the quality you need to really build your lead funnel. Talk to us about the sources that you should consider for your industry, and which ones to avoid to preserve your sender reputation.
