Reunite & Reignite: ICBA 2022
Marketing agency founder, MaryAnn Pfeiffer, presents The Birth of an Email at the 2022 ICBA annual coference.
108 Degrees Founder and Principal, MaryAnn Pfeiffer, spoke at the 2022 ICBA Conference on February 4-7, 2022, at the DoubleTree Hilton Hotel in Orlando presenting an informative, in-person session entitled The Birth of an Email.
Since 1927, the Independent College Bookstore Association (ICBA) has been focused exclusively on serving institutionally-affiliated college store members. ICBA programs and services are designed to help stores remain independent and be financially and operationally successful. The ICBA Conference provides a unique opportunity for members to come together both in-person and virtually to connect, learn and strategize during these unique and dynamic times.
An expert in email marketing for over two decades, MaryAnn is a Certified MailChimp Pro Partner and the Founder and Principal at 108 Degrees, LLC where she also serves as the Creative Director and Chief Strategist for all projects. She is a frequent speaker, guest and author for numerous events and publications, and recently published Precision Email: 7 Lessons In Engagement Strategy.