CASE STUDY
An American Strategy
RECASENS USA
MARKETING STRATEGY, EMAIL MARKETING, SOCIAL MEDIA, CONTENT & MESSAGING
THE PROJECT
As the American division of an international company, Recasens USA needed a localized marketing strategy as well as tactical assistance to achieve their sales and marketing goals.
THE CHALLENGE
Acrylic textile buyers are a small, niche group working across various industries. Recasens needed targeted, account-based digital marketing programs to build their reach to this market and enhance brand recognition.
THE RESULT
Through integrated marketing efforts, new channels were established, and the client’s reach increased by more than 17 times their initial list size. Sales increased by significant levels, and growth continued throughout global economic challenges.
B2B Channel Marketing
Our work with Recasens USA went beyond traditional strategic planning and program development. Our team operated as a true extension of the US operations, coaching and guiding all aspects of marketing and sales, even interacting with distributors and OEM partners.
From these interactions, we developed a Distributor Marketing Program to further deepen distributor engagement and provide greater value to these valued partners. Today, we continue to monitor the metrics for this and other programs to gauge success and determine how to steer each program and the strategic plan as a whole in a better direction.
A Consultative Partnership
RECASENS is a family owned and operated business founded in 1886 in Barcelona, Spain. A recognized leader in the industrial, marine, and indoor/outdoor fabric and screen industry, RECASENS is known the world over for its innovative capacity, processes, manufacture and sale of high performance technical fabrics for sun protection, textile architecture, transportation and navigation.
We were brought in by the US division to help localize the brand messaging for the North American market of distributors, OEM and fabricators, as well as increase the reach to those markets. Our work includes content and messaging refinement, establishment and growth of digital outreach programs and continued coordination with the brand team in Europe to launch new product initiatives.
How We Built It
Recasens USA insists on best-of-breed technology to run its marketing operations. Together with the team in Spain, we have implemented and continue to maintain these technologies to enhance its ongoing marketing and business efforts.
