CASE STUDY
An American Strategy
RECASENS USA
MARKETING STRATEGY, EMAIL MARKETING, SALES ENABLEMENT, SOCIAL MEDIA, CONTENT & MESSAGING
THE PROJECT
As the North American sales division of an international textile manufacturer, Recasens USA needed a localized marketing strategy as well as tactical assistance to build brand awareness, drive inbound inquiries and nurture leads in the sales funnel.
THE CHALLENGE
The buyers for acrylic textiles are a small, niche group working across various industries. Recasens USA needed targeted, account-based marketing programs that would help build reach with existing markets as well as foster awareness of new product lines reaching new industries.
THE RESULT
The brand awareness program has seen tremendous growth, with a reach measurable to more than 17 times its original market. As new product lines launched and industries were targeted, we provided enhanced localized support to build their reputation as a trusted, high-end provider for the North American technical textile market.
B2B Channel Marketing
We have been working with Recasens USA since 2017, and we continue to grow and adapt its strategic marketing planning and program development with the changing needs of the company. Our team operates as a true extension of the US operations, coaching and guiding all aspects of marketing and sales enablement, including interacting with distributors and OEM partners.
From these interactions, we developed a Distributor Marketing Program to further deepen engagement and provide greater value to these important partners. Since 2017, we have grown and strengthened the company’s brand reputation both within its industry and that of its various target markets. Today, we continue to monitor the metrics for this and other programs to gauge success and determine how to steer each program and the strategic plan as a whole in a better direction, all with the goal of continued growth of its brand identity and sales funnel in the US.
A Consultative Partnership
RECASENS is a family owned and operated business founded in 1886 in Barcelona, Spain. A recognized leader in the industrial, marine, and indoor/outdoor fabric and screen industry, RECASENS is known the world over for its innovative capacity, processes, manufacture and sale of high performance technical fabrics for sun protection, textile architecture, transportation and navigation.
We were brought in by the North American division to help localize the brand messaging for its local market of distributors, OEM and fabricators, as well as increase the reach to new markets. Our work includes content and messaging refinement, establishment and growth of sales enablement programs and continued coordination with the brand team in Europe to launch new product initiatives, all with the overriding goal of building a robust and continuously growing sales funnel.
See the Results
See samples of the digital assets and content we've helped create.
How We Built It
Recasens USA insists on best-of-breed technology to run its marketing operations. Together with the team in Spain, we have implemented and continue to maintain these technologies to enhance its ongoing marketing and business efforts.
